A Tale of Two Cities: From Affluent to Rural, Navigating Different Markets [RR 1040]
Episode 1040 •
20th May 2025 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00
00:39:52
Shownotes
Thanks to our Partners, NAPA Auto Care and NAPA TRACS
Show Notes
Recorded at Vision Hi-Tech Training & Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim’s story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets.
Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE.- Watch Full Video Episode
- Vision Hi-Tech Training & Expo: https://visionkc.com/
- Introduction to the Episode (00:00:00)
- Personal Interaction with Marcus Lemonis (00:03:14)
- Challenges in the Automotive Industry (00:05:10)
- Analogy of Automotive and Medical Fields (00:06:27)
- Three P's of Business (00:08:31)
- Market Differences: Tale of Two Cities (00:09:40)
- Demographics and Market Understanding (00:11:02)
- Adapting Strategies for Different Markets (00:15:35)
- Customer Service Approach in Monteagle (00:16:34)
- Community Engagement Strategies (00:20:06)
- Challenges of Remote Management (00:21:00)
- Marketing and Community Presence (00:22:00)
- Geofencing Marketing Tactics (00:22:39)
- Billboard Advertising Insights (00:24:04)
- Reputation Management Challenges (00:28:06)
- Building Customer Trust (00:29:56)
- Employee and Customer Care Philosophy (00:32:47)
- Business Name Evolution (00:33:28)
- Customer Experience and Joy (00:36:07)
- Upgrading Facilities for Service (00:36:29)
- Importance of Cleanliness (00:38:03)
