Adam Adler is a Charleston-based founder and investor focused on building technology that creates healthier, more sustainable systems — for families, communities, and the next generation.

The idea for Wyzly didn't come from a pitch deck or a boardroom. It came from Adam's daughter, Isla. At seven years old, Isla proposed a simple idea that every parent instantly understands: what if kids could earn screen time by learning first?

That moment sparked the creation of Wyzly — a learn-to-earn screen time platform designed to eliminate daily screen battles without punishment or restriction.

Drawing on more than 20 years of experience in private equity, data-driven businesses, and systems design, Adam built Wyzly from the ground up. The platform uses AI to generate curriculum-aligned learning challenges tailored to each child's age, grade, and school district.

Key Takeaways

• It's the only app with this level of iOS integration. Two years working with Apple let Wyzly act as a true gatekeeper for all apps — unlocking them only after kids answer curriculum-aligned questions.
• The AI adapts to each child. Questions adjust in difficulty based on performance and are tailored to age, grade, and school district.
• It interrupts "doom scrolling," not just screen time. Built-in breaks prompt learning moments during long stretches of passive use — his daughter's idea.
• Built with real experts, not guesswork. The team includes 14 in-house staff, teachers, a school principal, and a licensed child mental health counselor.
• His daughter helped design it firsthand. She tested features, flagged confusing questions, and shaped the UX from a kid's point of view.
• Currently U.S./iOS only, K–6. Android and more grades/countries are planned for next year.

Chapters:

• 00:13 - The Inspiration Behind Wyzly
• 02:50 - The Birth of Wisely: A New Approach to Screen Time
• 09:27 - Introducing the App and Its Unique Approach to Screen Time Management
• 17:33 - The Importance of Sports in Education and Life
• 22:26 - Navigating Technology and Parenting
• 29:11 - Empowering Children: A New Approach to Parenting

https://www.wyzly.app

https://www.linkedin.com/in/adamadler-charleston

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Hello and welcome back to Education on Fire.

Today I'm delighted to be chatting to Adam Adler and he's a Charleston based founder and investor focused on building technology that creates healthier and more sustainable systems for families, communities and the next generation. Now, the idea for Wyzly didn't come from a pitch deck or the boardroom. It came from Adam's daughter.

And at seven years old, she proposed a simple idea that every parent instantly understands. What if kids could earn screen time by learning first?

That moment sparked the creation of Wyzly, a Learn to Earn screen time platform designed to eliminate daily screen battles without punishment or restriction. Now, drawing on more than 20 years of experience in private equity, data driven businesses and system design, Adam built Wyzly from the ground up.

The platform uses AI to generate curriculum aligned learning challenges tailored to each child's age, grade and school district. Hello, my name is Mark Taylor and welcome to the Education on Far podcast, The place for creative and inspiring learning from around the world.

Listen to teachers, parents and mentors share how they are supporting children to live their best authentic life and are proving to be a guiding light to us all. Hi Adam, thank you so much for joining us here on the Education on Far podcast. Always great to chat to people from across the pond, so to speak.

And I really love the innovation that happens when it comes related to our own children, as it were. The acronym FIRE that we had on Education on Fire came from a conversation I had with my daughter on the way back from a gym session one day.

So I know that the story of Wyzly and all of that is related to your daughter as well.

Yeah.

So really looking forward to chatting about that.

Absolutely.

So nice to meet you.

Thank you.

So why don't we start with the history of Wyzly and sort of that intention of what you were trying to achieve with it.

So taking you back in time, about three years ago, my daughter was seven years old, which is 10 now, and we live in Charleston, South Carolina and my wife controls my daughter's screen time like many other parents do. And we just used Apple's screen time and there's tons of other screen time apps. My wife's tried a couple of them over time.

And essentially it lets you just set it to say, hey, at 5pm the apps are all going to be locked. The device just renders itself useless, turns off, and you can't use it anymore because the time is up.

And what we would do is we would take the device away from my daughter, we'd like manually pull it away and we would say, look, I at the end of you doing your schoolwork, read some books, do your math worksheets, we'll give it back to you. Kind of like a reward system. My daughter would always fight for the more times. She would never just say, okay, sure.

And it'd be like this massive battle and fight. And every parent that I know is suffering from that as well. So my daughter one day says, hey, there's gotta be a better way.

Why don't you just download some app that maybe pauses it or makes me do my homework. And then after I got my homework done correctly and it's all good, now I get to have more screen time. I kind of like learn to earn.

So that was really the birth of, of Wyzly because we looked it and we just simply couldn't find it and it never existed. So what we've built is something very unique to where we actually now can take full control.

We're kind of like the gatekeepers of all iOS applications and no one's ever been able to do that. So now you have to answer educational questions and content that's catered specifically to your age, grade in school district.

And we've built everything proprietarily from scratch. People love the experience and now kids are earning their screen time and parents feel a lot better about themselves.

So we should probably jump in there because I know someone who's done a little bit of development in the past that kind of being able to have that control over a device and like say being able to have that contact on there doesn't just happen overnight, takes a lot of work and a lot of agreement. So take us into sort of that journey, being able to sort of put that together within the app.

Yeah, so I mean, you know, you start something like this from scratch, it's very difficult. Originally we were thinking about outsourcing this to a third party development company.

Instead we opened up our own office and we hired 14 full time people that have built every single facet of this process from front end, back end animation up to our own large and small language models. So we've built our own AI engines that power this, you know, wisely application.

And not only do we lock and block the apps, but we allow the child to feel empowered by being able to unlock them from answering educational content and questions.

And from what I understand and know about children at that age, which I have two little girls and particularly Isla and this, this case, a third grader in Charleston, South Carolina is learning something different on a weekly and daily basis than even the same third grader. But if they're in Dallas, Texas or New York City, for example, so it's catered by specific school districts.

So I wanted to make sure that my daughter, like other parents, would be able to get the exact questions that they're learning in their school and reinforce that at home. And the only way to do that was to build our own models and to be able to populate questions that are catered specifically to them.

And then over time, as they answer questions, our AI actually learns and understands the child and improves the experience by asking ever so slightly harder or ever so slightly easier questions to help continue to improve their educational experience, which is very unique because there's no other educational app that we're aware of that does that as well.

So customized user centric questions experience that gets harder, easier, so allows kids to become more proficient in each subject and then an unlimited number of subjects that is exactly what they're learning in their school.

So they feel, you know, empowered and they feel that they're getting an experience that they were already getting at school and just further reinforced at home to improve over time.

I love that. And we should probably also talk into your sort of background behind the scenes.

This wasn't just a kind of aha moment in terms of yes, this will really support my daughter. Of course, you've got a background in, in tech and sort of building these sorts of things as well.

So give us a little bit of that potted history as well.

Sure. So I've been running my own private equity business called the Adler Fund for the last 22 or so years. And the basis of the fund, real estate.

And we've invested in 16 businesses over the course of the last 22 years.

A few of them have been owner operated by myself and we invest in other founders, we run our own companies, we make acquisitions in specific spaces that we think we can add value to it. And then we've had a historical track record of essentially winning in certain categories.

And it's a difficult space to be in, but we've done quite well so far over the years. And I had a very successful company, which was Fuse, which had a. It was a technology based company, but not technology like this.

It was a biotechnology. And we delivered drug actives in a unique manner under the tongue or through the skin.

This company went public and I served as the CEO of that company as well and exited that company, which went private. So we've had a good track record. We have an idea of how to take on projects like this and we have a great team behind us.

But this was a, a very unique foray into doing something with my own daughter who is very young, but she had the idea, she's pushed hard for each category. She actually is in homeschool right now so that she can work full time on this business with me and also be a student in homeschool.

So she's taken off from traditional school for the last year and she's very involved in wisely. She also does competitive gymnastics. So like between gymnastics and wisely in school, she's a very busy kid.

But it's been outstanding to work with her and put together something like this. That's very special. And so far the feedback from parents and children have been, I mean, outstanding.

We have yet to really hear anything negative about this.

When you tell a parent or even a child, hey, you can learn your screen time by earning the time from educational enriching content seems to be just a win win across the board.

And so take me into some of the things you've learned by like say, working alongside your daughter.

Sounds a little bit formal, but just that sense of the things you thought the app might be good at or the way you might actually put it together as opposed to like say what that sort of 7 year old back then or 10 year old in terms of being able to say actually no, I think this works or that works.

That kind of then helped you sort of put the format together or the structure together, which was, let's say, surprising to you or in a different kind of context and you would have initially maybe done it yourself.

Yeah, I think if I had to build the entire app myself without a child involved, as funny as it might sound, it would be turned. It would have turned out a lot worse. I give my daughter a lot of credit.

That instant user feedback of and her intuitive nature of where this button should go. Or is that question relevant? Is it phrased properly for me? Is it too hard, too easy from a kid's perspective was invaluable.

So the app has made a ton of strides solely because of my daughter. We have put some other children in there from friends and family and feedback.

We've brought in five different teachers from around the country, principal and vice president of a school district to come and take a look at what we were doing to help give us feedback.

We also brought in a licensed mental health counselor who has a 20 year career from UC Berkeley specifically catered toward children's behavioral health and mental health.

Because as a lot of people know, and it's just common knowledge now, that too Much screen time is really detrimental to kids, mental health, behavioral health, causing adhd, a ton of other issues for children. So we wanted to find ways to actually manage the screen time.

So of course we can't cure those things and we don't claim that, but to mitigate a lot of the issues that become of just consistent iPad use and what my daughter calls as non stop doom scrolling wisely because of my daughter actually has a feature to where we manage the screen time specifically for the child. Nobody else does that in the whole world. So we're taking real science and data and making decisions when to pause the device.

So you might be watching YouTube for 30 minutes, but your parents said you could have four hours for today of device use.

Well, our AI brains are going to pause the device at certain points in time during the daytime and say, hey, let's take a break, let's answer a few educational enriching questions. And that break and not the consistent monotonous use was my daughter's idea.

And we further solidified how to take these breaks and how to build this model with our mental health counselor who is the expert in children.

I think the thing that I find fascinating about that in a really positive way is the fact that like say you can broadly talk about screen time and whether that's TV, phones, iPads, whatever that happens to be.

But I say that's different than the doom scrolling thing or the fact that something which is mindless and I think sort of distinguishing between that and actually then understanding that what you're trying to do and how you're trying to do it and why you're trying to do it actually makes children as well as the parents actually think about what type of content.

But also the like say maybe the brain activity or the way your child is actually working within their mental health, working within their day to day flow isn't just about physically looking at this one particular screen for this amount of time, it's about what that content is and how that's actually affecting them.

Yeah, I think the case of building a product that's by a parent or by parents, my wife has been involved too.

And then for children with children was the best way to come up with something like this rather than, you know, everything else that's out there in the market. They've been taking the same approach historically. I don't understand why.

But their everybody's approach has been hey, we want to have full control of the device and at some point in time we lock and block it.

And if I did that to you and I took away your phone and I just locked and blocked it and there was no way to unlock it without manually going in there. And your parent has to change it. That's what kids fight about, right? They go to the parent and they say, I need 20 more minutes.

I'm in the middle of this beast video I'm watching, I'm playing Fortnite, whatever I'm doing. And the parent always gives in. It's very tough to just battle with your kid.

So that, that alone, that premise builds bad foundation between parent and child, that I just have to fight for it and then I'm going to get you to give in anyways. And we were giving it so I could feel their pain, right?

And then we would just rip away the iPad physically and we would give it back to them as a reward. So this just does all of that seamlessly. And parents were begging their kids to do learning apps or do their schoolwork.

So we just vertically integrated everything, made a seamless approach that seems to be what everybody always wanted and just wasn't able to be pulled off before. And now we've done that and take.

Us into sort of the, sort of the tech side of it in terms of it's for iPad, it's for iPhone, it's iOS rather than Android. And then beyond that, you sort of said you've been working with obviously people in the US in terms of that curriculum.

Is it available in other countries and how is that development looking?

So we spent about two years working with Apple to make sure that this was even possible.

Because if you look at the market today, you'll see there's nobody that actually has this capability and is doing what we're talking about here on the phone today. So nobody else is doing that in iOS. So we wanted to start a with iOS because we felt it was the biggest need in America.

And then once we built the right product, come to market, which we only came to market at the end of January and prove out that there was a need for this, which we're already doing, and then add on Android very likely in the beginning of next year.

We also have home schools and we have private schools. So we've built something that everybody should be able to use and enjoy.

And as we get along, as I said, we'll add Android and then we will scale to other countries and other languages as well. Where you're at is probably our next foray into it.

English seems to be as a normal approach rather than going to different languages as our next country. So UK is a big target for us and then we can do any language and we can do any country. Obviously somewhat limited resources.

Of course, we're not the size of an Apple or a Meta. Hopefully we'll get there one day. But just building a product without cutting any corners was our number one goal.

So currently iOS and America only today,.

And in terms of AI, and I think it's always worth touching on that these days, do you think this would be possible if you were doing it sort of pre AI in terms of being able to deliver the content in the way that you want to do it now? And, and do you think that sort of power for good and that understanding of what is possible now that AI is, is sort of in.

In our world is something that we need to sort of talk about in a more positive way as opposed to just sort of some of the negative elements that you. We certainly hear a lot about on the news over here.

Sure, yeah. So about five years ago and going backwards, myself and my fund, we had zero exposure to AI, no investments in AI at all.

We probably should have got started even prior if we could have, but we just had very little deal flow, nothing coming to us in that space over the last three years, wisely in addition to another two other companies that we've invested in.

One of them that I'm even more active in, which is in the real estate space, is focused and almost solely based and the primary foundation of the companies are based on machine learning AI. So to answer the question directly is that Wyzly would never be even close to the product that it is right now without the ability for AI.

But when we first started building it three years ago, we actually weren't building our own models and we were considering and testing licensing, other companies, content for questions and curriculum. It wouldn't have been user centric, it wouldn't have improved over time.

We wouldn't have had this like nanny management option that I just described previously. To actually manage screen time and interrupt it when we feel that it should be to break up the monotony.

So we would be missing so many components and we Wouldn't be able to populate the questions as we do.

It would just be more like, you know, you opened up a textbook and it's not really in any specific order and you can jump around and, you know, you'll answer math, but it's so generalized and not user specific. So we would credit the AI to everything.

And we've spent a vast majority of our capital building from a human perspective of the best people in that space, which we think that we have outstanding people with great experience all the way up to the product itself. So AI is super important for us from a balanced standpoint. Me as a parent, I don't think.

And I don't want my own children to stop coloring, to stop writing, to stop reading actual hard textbooks and reading interesting books.

But I also don't want to shed the ability for my children to have the most advanced technology also because I think that they should have a fair balance in life and not only solely iPad and tech, and not only solely reading and give them opportunity for both.

And in terms of sort of what your daughter's perspective is now having sort of been integral to what you've developed and how you've done it, what do you think she's gained from that, both in terms of developing a product or from a business acumen?

And I guess the next question from that would be, you know, I guess that's something she's not going to have got in traditional schooling in the same ways that she has with the flexibility of being at home. School.

School, yeah, she couldn't, I think. I mean, from the way that I grew up and the way that I wanted to raise my children, my opinion is that I'm doing it the right way.

I'm always open to other feedback and trying to learn. But giving my child exposure to sports was insanely important to me. And she's quite good at gymnastics. She travels all over the country.

And that gave me an outstanding background, I felt, in hard work, dedication, and trying to do well in life later, that gave me some grace, you know, assets and abilities. So that was a portion of how I wanted to start off my daughter's life. As in sports, I'll do that with my next daughter as well.

I think that that's great for, you know, health, mental health and everything else. And then business exposure, you know, I don't think that there's an age to start are too young.

Actually I see young kids are building businesses all the time. I'm sure you've seen Shark tank. I see 8 year old kids go on there. They're making deals with guys that are super successful so they get the exposure.

So if a parent can afford that to their child and offer that to them, great. And I happen to be in a position that when I felt my daughter was young enough, I would involve her in.

She's done many of the podcasts, a lot of the TV interviews.

Actually I've gotten her opinion even on other businesses to see how a child looks at it it and she pays attention and she finally thought of something herself. So I wouldn't just take that from her and I wanted her to be a part of it. So she's a very big part of wisely.

I love that and I just want to jump in there.

You sort of said about the sports and that idea of the grit, the determination, the ongoing work you need to progress and to get better at what you do.

I find that fascinating as a musician is just integral for me in terms of learning, practicing, actually having the idea of being able to work with other people as part of an orchestra, as part of a band, as that sort of bigger community. It's where my friends and my relationships came from. It's obviously really important from, from your point of view as well.

But also by the same token, do you think there's a lack of that in this sort of day and age? Maybe because of like say the inside away that of, of devices.

But, but, but also how do you think that apart from the sports idea, you can actually integrate that into children's learning if they're not having it in an organic way?

Yeah.

So you know, from a sports perspective and what you labeled as, you know, the things that have helped you be successful too, I think that it is just ridiculously important if you ask me, from being able to just stay fit and healthy from, you know, just the day to day operation of exercising. I think that's, that's very important from values standpoint. I also think that it's very important. I played an individual sport.

My daughter's doing mostly an individual sport too, although she is on a team and I loved it as a kid and that taught me a certain perspective.

But the greatest experience I ever had in my life outside of having my own children, way better than any business I've ever had or anything I've ever done has been being on a team when I played Tennis at South Carolina, the friends, the ability to actually play on the same team as somebody versus is what was in an individual sport my whole life until I went to school when I was 19 years old is very different. So I loved having teammates working with people together and actually having to win, having a doubles partner there and us winning together.

So that was great. And that carried over a lot into business.

And I'd say that one of my best assets is recruiting people and having people on my team, whether it be at my fund or other businesses, and being able to lead teams and a lot of sports has helped me do so. And I hope to instill that in my daughter through sports and then exposing my daughter early to business.

And I do see a decline, which you had asked me about, in my opinion of other kids and other families, because the device is so whether it's iPad, iPhone or whatever started so early. And it's such an easy way to just give your kid the device.

If they're screaming, they're mad, and any point in time, the daytime that you just want to break, you give them that device. It's very easy for parents, and those habits are quite poor. I see a lot less kids riding their bikes outside, playing sports outside.

So I tried just from an early age. My other daughter is two. I already bring her on the tennis court. She can barely lift up the racket.

And I have her golfing the balls, and I do that every day with her. At six in the morning, I take her out to the court. She wakes up early and we go for 30 minutes and she golfs the balls to try to start early.

And I think it's a good balance. I don't think that I would ever want to restrict my kids from iPad or education or any of those. I want to expose them to it all.

And they're different than me. But I've grown up to be happy and I hope that my kids can have the same happiness.

And I think that's one of the key things, isn't it, is the fact that children have grown up in this world we can't talk about used to be like this, or we think it should be like this based on our own experience sort of pre all of those sorts of things. So I think having having a child's perspective, like say when you were building the app, is going to be. It comes from a different place.

It comes from a different standpoint to begin with. And I think also that ability to be able to really show what is possible in terms of that balance.

And I Think when children are making the conversation and the rules around it together, which is sort of essentially what you've been saying, I think that changes the whole atmosphere and like you say, takes away some of the ebb and flow or the kind of, you can have this, can't have this. One of the things we spoke about recently on our guest grouse season was the idea of having mobile phones and things in schools.

And at the moment, certainly here in the uk, it's all about either banning phones or banning social media. And it's a big debate.

But I think one of the things we haven't had is the kind of having a discussion with young people saying, what do you think would work for you? You know, what would you say are your boundaries? What are the things that actually would be supportive by having a phone around with you?

Because we've got this tech in our pocket that we're not allowed to use during these hours, but at the same time, that's not going to mean that you have them all the time. It's not going to mean you're going to be on TikTok the whole time you're in.

But actually, if you wanted to have a WhatsApp group with someone in a different country while you're actually learning Spanish or French or German, whatever that happens to be, maybe that's a good idea.

And I think maybe it's time to have more of that conversation about how we can actually integrate all this tech in a, in the modern world, rather than just a ban or yes, you can have a complete free for all.

Yeah, now you're talking my language.

So I think, and I use this example all the time, that if somebody wants to lose a lot of weight, weight, and their plan is to not eat or drink for the next two, three, four months, they're definitely going to lose a lot of weight if they stay alive. The problem with that is that that's not realistic, it's not sustainable and it's not healthy.

So I liken the same thing to the iPad, the iPhone, et cetera.

It exists, I believe, in America especially, but in every other country, if you just live by the philosophy of I'm going to take it away from my kid forever, of course, if they're one or two or three years old, fine. That's not in the discussion wisely, really, starting at around five or six years old.

So it's a kindergarten through sixth grade right now, and we'll add more grades as we go, so we'll go 7th, 8th, 9th, etc, but in summary, I do not think that that works. Of the lock, block and ban method, we've done a ton of research, we've spoken to thousands of parents run third party market research studies.

We've read as much as you can read. And every parent that we've ever met at just despises the ability to only lock and block through all of the apps that were in the market.

Which is why we thought we had a real home run here to make a difference in people's lives. Which is the takeaway method. You know, whether it's manual or it's just you plug in the buttons and hey, your device shuts off.

That's not a way to do it. Kids hate it, they don't like it. They always find a way to argue with the parents to get it. It teaches bad habits. We don't think that that works.

You do have that ability with Wisely too. So if you want it as a parent you can use what we call as bedtimes.

We try to soften it a if the parent wants to put bedtime is at 2pm, 10pm, whatever, then the device will be off and the kid cannot unlock it. So the parent has the full capabilities of all of the other applications with Wisely. But the main goal here is to empower the child.

Let them have the ability to gain educational and enriching content, improve over time.

The parent can track all their results, see how they rank amongst their peers in the other school districts, see what they need to work on, customize the experience on the back end and they have a ton of great abilities to do so.

But at the end of the day all we care about is giving the child a fair balance with the parent so that the parent and the child don't fight any longer.

Yeah, I love that.

And I think just to sort of sort of complete that circle, I mean our children are a bit older now, our youngest has gone to university and it's amazing hearing them when they come back talking about the things that you implemented as a family.

So for example, we were always no dividers at the table, eating together, having conversations and some of the things that they took away from that they talk about, it's amazing.

I've sort of experienced the opposite of that now, but it's something we really liked, the idea of some of the boundaries which they can see the benefit of later on in life as well.

And so I think like say those ongoing conversations are really important but also remembering that everything that we're putting in place and I think the, the essence of what you've done with the app here is the fact that you're doing it collaboratively and then as they get older they start to see the benefit of that. But like I say, you've done it in a way that supported them and included them, which is, is takeaway.

Yeah, very well said. I think that the 32 year olds know how to use the devices. My kid knows how. We don't really let her use it, but she knows what's going on.

She can thumb stop, she can scroll. Kids are super intelligent.

Now they probably were super intelligent before I had children, but I'm absolutely just mind blown in how smart young kids are nowadays. So to just treat them as though that they're not equal citizens in certain ways. Of course they don't have the same exact rights as I do as a parent.

I do have some boundaries with my children, but I treat them nearly as an equal to me and I talk to them and I use logical reasoning to raise my children and I don't punish them in those manners. And I don't live like that. Doesn't mean I'm correct for other people's views.

But my view is that I treat my children nearly essentially as an equal to me. And it's worked out very well for me.

My children are outstanding and super well behaved and very smart and I'm sure there's other kids out there that are like that. And we just feel felt that there has to be a product like this in the market and there's no reason that it shouldn't be.

And every parent we've shown this to, every interview I've done like this, everybody has been like, wow, how does that not exist already? That's crazy. At least for optionality to say, hey, like if I only want a locking blocking app, I could do that or go use a different product.

We might not be for that person, but I have yet to see a parent that says, hey, I don't want my kid to do a little extra math work, work, rather than just me giving them the iPad, I'd rather use wisely.

So yeah, brilliant. Now obviously the acronym file is important to us and by that we mean feedback, inspiration, resilience and empowerment.

What is it that strikes you when you see that might be the collection of words or one individually?

Yeah, I would say that I would pick two of the words. I think we probably even used some of those words today, which would be inspiration and empowerment.

So you know, inspiration for the product is clearly my daughter, daughter and you know, her vision and her brain behind how this actually work. And it seems like she's done an outstanding job to do that. And then the empowerment piece is surely related to that.

We think that we're empowering children rather than only parents, which we felt as an unfair balance in the household and causes those problems because the kid is treated almost as like, you know, the prisoner, so to speak, in the house, that they just get their stuff ripped away from them and then they fight and they get it back anyway ways. So now we're letting them be empowered, but through giving them something positive for their.

Their mental and their behavioral health of saying, hey, answer some questions, you learn. There's also a competitive nature to it with leaderboards and other things. It's very gamified. So kids are like, wow, I actually want to use this.

I want to get the questions correct, I want to learn.

And then, yes, they can use their YouTube or anything else, but they were going to get that anyways, and now we gave them something healthy and nourishing for themselves.

Fantastic. Adam, thank you so much. It's great to sort of get the. The perspective behind it.

I always think, you know, all these things, whether it's a book or an app or whatever, they might look fantastic on screen when you go by, but to hear the story behind it and how all the personalities work and, and how these things are developed are really interesting. So where would you like people to go to find out more in terms of what's their best sort of touch point? Is it going to the website?

Is it downloading the app? Tell us a little bit about that.

Yeah. So the app is live in the App Store. Just go to the iOS store, type in Wyzly W Y Z L Y. You'll instantly find it.

Just click at the top, it'll suggest it. We should be the only one Wyzly W Y Z L y in the iOS App Store in America. And then there's the website wisely.com or wisely app.

You can go to either one. There's a ton of information out there on the site. And then we're on some social media platforms too, like Instagram, TikTok, Facebook, et cetera.

But I would really recommend just heading down there, checking out the app in the App Store and downloading it again, giving a shot. There's free trial on there for the app, so we don't charge anything for the first couple of weeks. And we'd love any feedback if anybody has any.

Fantastic. Adam, thank you so much indeed.

Send our congratulations to your daughter as well for sort of opening up that creative worm to be able to make this a reality. And, yeah, thanks so much for joining us today.

I will. Thanks so much for having me.