{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F007561a4-206f-45a5-9a18-32a75074eff9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Ishveen Jolly: CEO and Founder OpenSponsorship \u2013 Work In Sports Podcast","description":"Hey everybody, I\u2019m Brian Clapp VP of Content and Engaged Learning at http://workinsports.com (WorkInSports.com) and this is the Work In Sports podcast.When I was growing up in the Boston area, I used to get a kick out of the regional ads with the local sports stars.Dwight Evans would be reading an ad for the local Chevy dealer https://www.youtube.com/watch?v=gC_r-flkZU4 (and it would be hilariously terrible. )You can picture these guys showing up, never reading the script, and then trying to read a cue card being held by some poor intern above the camera.The local sports star would have their eyes clearly above the camera, they\u2019d be reading at a very poor level and there would be some terrible dad joke at the end.\"Hello everyone\u2026 I am\u2026 Red Sox right fielder...Dwight Evans, and you should head down to Bob\u2019s chevrolet in Chicopee and check on the deals they\u2019ve got for a brand new 1985 Chevy ...Blazer. We\u2019ve got all different shades of Red...like my sox.\"And then they\u2019d smile some toothy grin and still not be looking at the camera. You knew this was like the 20th take and finally, the producer just said \u201cOh F it, that\u2019s good enough, it\u2019s a wrap\u201dThese cracked me up\u2026 and I wish they still happened as often as they used to when I was 10. We\u2019d literally imitate them in gym class, a bunch of 5th-grade kids making fun of our local idols for reading with less aptitude and personality than we did.https://www.workinsports.com/blog/wp-content/uploads/2018/07/wisIPOD.png ()This was a big deal for the athletes back in the day\u2026 they made really good money back then, but nothing like what they do today. Salaries have far outpaced inflation, so the borderline Hall of Fame players don\u2019t need to peddle the local furniture store for a free couch and 5k. It was a lot of work, which more often than not resulted in a crappy advertisement that likely didn\u2019t help the business or the player\u2019s brand.Things have changed. Thankfully for the better, although I really miss those old ads. So how have things changed -- well, social is a huge part of it. Today\u2019s athletes grew up with it, are comfortable on the platforms, have their own brands, and can share their own voice directly to their followers.Plus, we have more and more brands telling themselves -- wait, I make a vegan snack bar, and I\u2019m sure there is an athlete out there who is vegan\u2026 maybe we should partner up?This idea of hyper-targeting in alignment with a specific athlete makes all the sense in the world because they\u2019ll speak to the product with more enthusiasm and expertise, than just some rando talking about a chevy blazer in red, when they drive a Porsche.This extra targeting, this emphasis on social, this idea to connect brands and athletes -- sparked something deep within today\u2019s guest.https://www.linkedin.com/in/ishveenanand/ (Ishveen Anand) is the founder and CEO of http://opensponsorship.com (OpenSponsorship), a platform that has created a smarter, simpler approach to sponsorship marketing. Allowing brands to connect with 5000+ athletes, engage with their target audience, increase ROI and generate great content.She was also named Forbes 30 under 30 in 2015, and to INC top 100 female founders list in 2019 -- she\u2019s as impressive as they come, so without further ado\u2026 here\u2019s Ishveen Anand, straight from her office in New York City...you\u2019ll understand why I mentioned that in a few minutes when you hear fire alarms and police sirens in the background\u2026Questions for Ishveen Anand, CEO and Founder OpenSponsorship1: I\u2019m really excited to speak with you about your organization OpenSponsorship\u2026but first I want to understand you and your motivation a little better.You attended Oxford, graduate with a degree in economics and management, and your career skyrockets, in fact, you\u2019re a CEO within about 5 years of graduating.And then, you launch OpenSponsorship.What was your mindset during this time -- did you always have this goal of \u201csomeday ...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8a29808c-34ba-45b2-a04e-4c2ed9f82dd4/eps86-cover-300x300.png"}