{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0166ddf2-4c5d-4d89-b619-807f75d6f176","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#188: VodaBucks: Loyalty Programme of South Africa\u2019s Vodacom Group (Short Summary Show)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0166ddf2-4c5d-4d89-b619-807f75d6f176\"></iframe>","title":"#188: VodaBucks: Loyalty Programme of South Africa\u2019s Vodacom Group (Short Summary Show)","description":"In this short summary episode, I am looking back on an interview with https://www.linkedin.com/in/jorge-mendes-762a191a5/ (George Mendes), Chief Officer Consumer Business with https://www.vodacom.co.za/ (Vodacom) in South Africa.\r\n\nLaunched in mid-2020, I spoke with George just a few months after the launch of https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks (VodaBucks), a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy. \r\n\nThe programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.\r\n\nShow Notes:\r\n\n1) https://letstalkloyalty.com/63/ (Episode #63: Vodacom South Africa Launches Vodabucks)\r\n\n2) https://www.linkedin.com/in/jorge-mendes-762a191a5/ (Jorge Mendes) - Chief Officer: Consumer Business, Vodacom Group Exco Member\r\n\n3) https://www.vodacom.co.za/ (Vodacom)\r\n\n4) https://www.vodacom.co.za/vodacom/rewards/vodabucks?icmp=Internal/MDD/Rewards/VodaBucks (VodaBucks loyalty)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a9315542-dc71-484a-b171-9bb63c2a85fa/2953009-1644432065827-58d5fe552baca.jpg"}