{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F01c2dd97-af7b-42a7-880f-7a56a6c6bb85","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Advanced Tips and Tactics for Offering a Membership Trial\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/01c2dd97-af7b-42a7-880f-7a56a6c6bb85\"></iframe>","title":"Advanced Tips and Tactics for Offering a Membership Trial","description":"Offering a membership trial can help you take people from sitting on the fence to joining your membership, by giving them a risk-free test-drive of your membership.\n\nBut it isn\u2019t as simple as adding a new option to your sales page, creating a great membership trial system is a fine art that will take some time and consideration to get right.\n\nThis episode of The Membership Guys will fast-track you to becoming the Michelangelo of membership trials, sharing advanced tips and tricks to create high-converting trial sequences that will help you grow your membership with less stress and better results.\n\nEssential Learning Points:\n\n*The key things everyone offering a trial for their membership NEEDS to make sure they\u2019re doing\n*Why charging a nominal fee is often better than making your trial completely free\n*What to do about the people who don\u2019t actually make use of their trial\nSpecific tactics for taking your trial to the next level and improving conversions","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f0ba8a7d-ff75-4ff2-87c9-c7f394216a43/mg-podcast-artwork-new.jpg"}