{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F01dcaba7-e367-4489-b664-4f34041242ad","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to build an audacious brand\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/01dcaba7-e367-4489-b664-4f34041242ad\"></iframe>","title":"How to build an audacious brand","description":"In this episode of BizBlend podcast, host - Rima welcomes a special guest, Roy Osing, who has an impressive background in executive leadership and business transformation. Roy is known for taking a startup to $1 billion in annual sales and has over 40 years of experience. He has also authored the \u201cNo Nonsense Book Series\u201d and is a prolific blogger and mentor. Roy discusses the concept of \u201caudacious branding,\u201d which focuses on creating a unique and standout identity for individuals or organizations. He emphasizes the importance of differentiation and avoiding generic claims like \u201cbetter\u201d or \u201cbest.\u201d Instead, he advocates for a strategic approach that highlights unique qualities and creates a distinct market presence.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e9b6c914-56e3-49d3-8ac5-997a6d284d58/99f39aa031d5cc4a16476943d84ed769.jpg"}