{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F01fe5a9f-35df-4b17-a2e3-0c628a433518","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep23 Who Is the Customer of Sales Enablement & the Ford Edsel\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/01fe5a9f-35df-4b17-a2e3-0c628a433518\"></iframe>","title":"Ep23 Who Is the Customer of Sales Enablement & the Ford Edsel","description":"Welcome to the Inside Sales Enablement Podcast, Episode 23\r\nSales enablement leaders work at the intersection of sales leadership, marketing, product, and operations to help engineer and elevate sales conversations. \r\nAs Sales Enablement pros work across these stakeholder groups they often experience very high expectations, leading to challenges and friction if not handled well.\r\nIf you are a sales enablement professional, you know there are a lot of people to serve. You also know that they aren't all your customers, and you can't treat everyone who wants something the same. So, the question is, how do you parse people out? Who do you listen to?  \r\n\r\nJoin us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ad1faa65-be02-4bcf-bccb-045749d29744/23.png"}