{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F024c8dfe-9528-4c2d-99c2-8adf32743680","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Recruitment & Retention Tips in Accounting: Lee Frederiksen","description":"Episode 130. In today's interview, Lee Frederiksen of Hinge Marketing shares with Accounting Influencers show host Rob Brown how firms should brand to attract the top accountancy talent. \r\n\r\nLee Frederiksen is an award-winning marketer, Visible Expert\u00ae, and business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his CEO experience to help clients achieve high growth and profitability. Lee\u2019s research on marketing and business growth has made him a recognized industry name, along with the numerous books he authored on the same topics. He been quoted in a number of mainstream publications, and he regularly speaks at major industry events around the country. Key takeaways from this episode include:\r\n\r\n\u27a4 why employer branding is a critical topic for accounting firm leaders to understand\r\n\r\n\u27a4 the three things you need to build a successful professional services firm\r\n\r\n\u27a4 the biggest growth challenge for many accounting firms\r\n\r\n\u27a4 why the accounting profession has the lowest number of actively looking job-seekers in the whole professional services sector\r\n\r\n\u27a4 what exactly job seekers are looking for in new roles depends on where they are in their career\r\n\r\n\u27a4 the importance of being able to work remotely for talent looking for accounting roles\r\n\r\n\u27a4 why accounting firms who have not responded well to covid will suffer most in losing top talent\r\n\r\n\u27a4 the number one factor in creating a really strong employer brand for your accounting firm\r\n\r\n\u27a4 the futility of your accounting firm having more than 3 core values\r\n\r\n\u27a4 the number one thing job seekers who are actively looking for a new position actually want\r\n\r\n\u27a4 the prime times or triggers that make people restless in wanting to leave an accounting firm or role\r\n\r\n\u27a4 explaining the trend of people thinking of their career as a series of gigs vz jobs\r\n\r\n\u27a4 why loyalty to an accounting firm increases for both staff and clients once a critical time has passed\r\n\r\n\u27a4 the disruptive effect of mergers and acquisitions in workforce stability of accounting firms\r\n\r\n\u27a4 why making people stay with 'golden handcuffs' can cause resentment and lowered productivity in accounting firm staff\r\n\r\n\u27a4 the two stages in developing a compelling 'employer brand' in an accounting firm\r\n\r\n\u27a4 a strong accounting firm brand in the market place may attract talent to you, but there's one vital thing it won't do\r\n\r\n\u27a4 the differences in professional services sectors when it comes to how they attract and retain top talent\r\n\r\n\u27a4 the importance of time horizons for restless employees - vital to know for retaining your best people\r\n\r\n\u27a4 why it's inevitable in tough times that accounting firms will lose people\r\n\r\n\u27a4 how the business model of 'needing a local and regional presence' has changed for accounting firms\r\n\r\n\u27a4 what accounting firms can do to attract employees that are not actively looking to move\r\n\r\n\u27a4 questions accounting firm leaders should be asking in shaping a strong employer brand\r\n\r\n\u27a4 two top tips for accountants who want more career capital and greater promotability\r\n\r\nThis show was originally aired as season 0, episode 116 on 20 Aug 2022. It was entitled \"Employer Branding Strategies for Growing Accounting Firms\". With the current focus on employer branding for accounting firms, Lee Frederiksen's research shows the importance of talent attraction and retention for accounting practices. \r\n\r\nWhen he\u2019s not traveling to speaking engagements or working at the Hinge headquarters, you\u2019ll find Lee pursuing his interest in hot rods or watching movies with his wife, Candace. You can reach her here...\r\n\r\nhttps://www.linkedin.com/in/leefrederiksen\r\n\r\nhttps://twitter.com/leefrederiksen\r\n\r\nhttp://www.hingemarketing.com\r\n\r\nNOTE TO LISTENERS:\r\n\r\nThe Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/77a40efc-5a92-49ad-87ca-5bfc1075d5a0/NxB1UDfGbKau6doFCXv4VXpE.jpg"}