{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F029a9dff-e93d-4099-a6f3-ed3ede17cff6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 119: The Barber's Brief: Divesting Legacy Platforms? - May 1, 2025\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/029a9dff-e93d-4099-a6f3-ed3ede17cff6\"></iframe>","title":"SBP 119: The Barber's Brief: Divesting Legacy Platforms? - May 1, 2025","description":"<p>Welcome to another episode of The Barber\u2019s Brief!</p><p><br></p><p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p><p>Enjoy the show!</p><p><br></p><p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p><br></p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p><br></p><p>Timestamps:</p><p>00:00 - Introduction</p><p>01:04 - Google Found Guilty of Illegal Ad Tech Monopoly </p><p>03:55 - Amount of Money Being Spent on Digital ad Spending for the Election</p><p>08:14 - ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations</p><p>12:12 - Video marketing spend up 20% last year as advertisers shift focus</p><p>18:18 - Marketing Moment - Should Meta Divest Instagram and WhatsApp?</p><p>23:12 - Ad of the week: Goodnights - Mission Dry</p><p>25:35 - Coming up next week.</p><p><br></p><p>In The News Links:</p><p>Google Found Guilty of Illegal Ad Tech Monopoly </p><p>Link: https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/</p><p><br></p><p>Historic Amount of Money Being Spent on Digital ad Spending for the Election</p><p>Link: https://www.ctvnews.ca/kitchener/article/historic-amount-of-money-being-spent-on-digital-ad-spending-for-election-says-kitchener-ont-firm/ </p><p><br></p><p>ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations</p><p>Link: https://www.searchenginejournal.com/chatgpt-adds-shopping-whatsapp-search-improved-citations/545525/ </p><p><br></p><p>Video marketing spend up 20% last year as advertisers shift focus</p><p>Link: https://www.marketingweek.com/video-marketing-spend-advertisers-shift-focus/</p><p><br></p><p>The Marketing Moment:</p><p>Should Meta Divest Instagram and WhatsApp?</p><p>Author: Prof. dr. Koen Pauwels</p><p>Link: https://www.linkedin.com/pulse/should-meta-divest-instagram-whatsapp-prof-dr-koen-pauwels-kj07e/ </p><p><br></p><p>Ad Of The Week:</p><p>Goodnights - Mission Dry</p><p>https://youtu.be/ucPDfeLmJEY?si=_HrJrW2Nzfh3JgGP</p><p><br></p><p><br></p><p><br></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ab1d34dc-847e-477d-8f07-dbbfbcf8952e/21697713-1746053480466-16195a8578dfb.jpg"}