{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F03e55463-11d6-4a7f-bc8c-c950f69d9a1a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why having a niche is essential in 2021\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/03e55463-11d6-4a7f-bc8c-c950f69d9a1a\"></iframe>","title":"Why having a niche is essential in 2021","description":"Having a niche is important when you are a counsellor or therapist because it has a positive impact on you, your income and your clients outcomes - including whether they even contact a counsellor in the first place.  \n\nIt\u2019s a topic I have a lot of experience in and I\u2019ve seen just how beneficial it can be.  and something that affects not just us as business owners, but also our clients.\n\nBut I know and understand the reasons why we might be fearful of niching down, namely:\n\n> You worry you will push potential clients away, or \n> End up doing the same type of work over and over again\n\nIf you feel like that, well you certainly aren\u2019t alone. \n\nBut those fears are unfounded and in this episode, I explain why the absolute opposite is true. \n\nCome and join me in this podcast episode as we explore:\n> Why in the modern age, niching is essential to get noticed\n> How to stop the scattergun effect of trying to attract everyone\n> Why a targeted approach will attract more potential clients\n> How having a niche won\u2019t limit the issues that you work with\n> How niching helps potential clients take that step into getting the help they need","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7081d1e9-b057-4d73-83ac-8df31aeb0456/ue8o-h3j5-fgtok6jdxopsx4.jpg"}