{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0403dc63-6b13-4fa2-aa01-d6ffddc6dd42","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#7: Award-winning Loyalty Success and Storytelling in South Africa","description":"Hel\u00e8ne Brand is one of the team of loyalty marketers responsible for the outstanding performance of the internationally-recognised and award-winning loyalty programme in South Africa called \"http://www.myschool.co.za/ (My School My Village My Planet)\". In this episode, she talks through the advantages and challenges of using a community-based loyalty programme and the incredible results that can be achieved when it's done well. \r\n Hel\u00e8ne now works as a freelance marketing consultant and she's passionate about using storytelling to define your brand's purpose, creating compelling concepts which drive consumer loyalty both directly and indirectly. \r\n She also shares a fantastic example of leveraging intentional behaviours to drive social change with a case study about an organisation called \"Global Citizen\" - a new model for loyalty that brands can connect with if they are focused on creating social or environmental change.\r\n Show Notes: \r\n H\u00e8lene Brand - LinkedIn profile\r\n Email: helenebrand84@gmail.com \r\n Resources\r\n Don Miller\u2019s StoryBrand: Book and Podcast\r\n https://michaelhyatt.com/leadtowin/ (Michael Hyatt: Lead to Win podcast )\r\n Nudge: Book by Thaler and Sunstein on how to improve decisions about health, wealth and happiness - useful as someone in the loyalty space who wishes to influences customer behaviour that will maximise benefit for the customer and the business.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f6e9f9d5-8162-43b4-95de-b6fb194b5543/2c4873a22aa0191b.png"}