{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F04156761-724d-44bb-8dda-8449f633b1ea","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/04156761-724d-44bb-8dda-8449f633b1ea\"></iframe>","title":"SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne","description":"<p>We are back with our second episode of the Mindless Marketers with our friend of the podcast and fellow podcast host of That&#39;s What I Call Marketing, Conor Byrne.</p>\n<p>We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne&#39;s Marketoonist, while we introduced a new segment that we hope you enjoy!</p>\n<p>Get in touch with the hosts:</p>\n<p>Marc Binkley: \u2060\u2060<a href=\"https://www.linkedin.com/in/marcbinkley/\">https://www.linkedin.com/in/marcbinkley/</a></p>\n<p>Vassilis Douros: \u2060\u2060<a href=\"https://www.linkedin.com/in/vassilisdouros/%E2%81%A0\">https://www.linkedin.com/in/vassilisdouros/\u2060</a></p>\n<p>Conor Byrne:</p>\n<p><a href=\"https://www.linkedin.com/in/conorbyrne/\">https://www.linkedin.com/in/conorbyrne/</a></p>\n<p>Timestamps:</p>\n<p>00:00 - Introduction<br>01:19 - Convince Your C-Suite: The Real Impact of Creativity<br>07:30 - The Evolution and Challenges of the CMO Role<br>11:47 - The Creative Brief<br>11:50 - Data-Driven Marketing: A Double-Edged Sword<br>17:50 - NEW SEGMENT - This or That!<br>18:45 - Campaign Pre-testing<br>26:13 - Does Creative Inform Media, or Media Inform Creative<br>33:03 - Differentiation vs. Distinctiveness<br></p>\n<p>Where to Listen:</p>\n<p>Apple Podcasts:\u00a0<a href=\"https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\">https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324</a></p>\n<p>Spotify:\u00a0<a href=\"https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b\">https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b</a>\u00a0\u2060\u2060</p>\n<p>Google Podcasts:\u00a0<a href=\"https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\">https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&amp;ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC</a></p>\n<p>Youtube:\u00a0<a href=\"https://www.youtube.com/@sleepingbarberpodcast\">https://www.youtube.com/@sleepingbarberpodcast</a></p>\n<p><br></p>\n<p>\u00a9 2024 Sleeping Barber</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/801d2bb6-cb44-466c-bdcc-21f73f35bdd7/21697713-1716770932627-35a0382ee7191.jpg"}