{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0430ec52-e15b-45e9-847f-79ced88f4dca","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"030: You\u2019ve Got To Meet Your Prospects And Customers Where They\u2019re At","description":"NEW – Monday’s Mindset Minute: To inspire, motivate, make you think!
\n– I want you to submit questins that I can answer.
\n– The Marketer’s Mindset Facebook Group
\nToday’s episode I want to talk about the mindset of meeting your customers or
\nyour potential customers where they are at.
\nSo many times we come up with all these great ideas and things that we think
\nwe should create for or customers or we should sell to our customers and
\nyou experience no sales!
\nIt could be that you totally missed the mark. If you are so stuck in your head
\nand think you know what your customers want, but still no sales, then you might
\nwant to seriously look at your approach and your mindset when it comes to your
\ncustomers or prospects.
\nIf you have noticed I am always asking you to send me emails, ask me questions,
\ngive me feedback offer suggestions, because I am here to serve you.
\nYes I enjoy doing the podcast and sharing things i learn and interviewing other
\nentrepreneurs, but without you there is really no podcast. So I greatly
\nappreciate all my listners and I truly do want to help you succeed in your
\nbusiness and become strong in the mental game.
\nIf you have been in online marketing for any period of time you have heard
\nmarketers say create an Avatar which is basically the ideal customer.
\nWhat is the general age, are the male or female, single or married…etc
\nThis is so important and should truly be one of the first thing you do in
\nbusiness. You need to now your market and who you are talking to.
\nThere hope, dreams, fears, passions, lifestyle, likes and dislikes…etc.
\nThe late great marketer, Gary Halbert said that the number one advantage that he
\nwould always want in any business venture he did was to have a “STARVING MARKET.”
\nHow To Apply and put into action what we just talked about.
\n– If you haven’t already, please take the time to truly identify your ideal
\nprospect for your business service or product…this is so important
\n– You do truly need to find the starving market for your business
\n– Once you determine this ideal prospect/customer, then you need to have all
\nyour marketing messages talking exactly to that ideal person, using their
\nlanguage and here is another key…meeting them at where they are in their life
\nright now.
\nMy friends this is hugely important!
\n– Also continue to ask them what they are struggling with and what they are
\nwanting to learn. You see it is a mindset shift to get out of your own head
\nand into the head of your prospect/customer.
\nPlease take the time are really focus on this part of your business because it
\nis a huge foundational piece and will trully help you with your content, your
\nproducts and services you offer, your sales letter and all of your marketing
\nmessages.
\nUntil next time I wish you a Brilliant Life!!!
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