{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F043b7cc0-c012-464f-82ba-4001d2dedbce","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Ep. 4: The Quick and Dirty on White Papers","description":"

Maybe you've heard the term white paper tossed about, but what IS a white paper? Why are companies willing to spend so much on them? 

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In today's podcast episode, we explore what white papers are and who they're for. They aren't just for B2B companies, although that can be the most obvious use case. I also talk about what you can expect from the white paper creation process and why white papers deserve a spot in your content marketing strategy.

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Here's the link for the shownotes: https://defythestatusquo.com/2019/06/20/the-quick-and-dirty-on-white-papers/

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