{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F047d8489-9140-4d01-81bf-8b744a7bc33f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Nicolas Pinkowski of Nitricity on Lightning-Powered Fertilizer and the Decarbonized Future Of Food\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/047d8489-9140-4d01-81bf-8b744a7bc33f\"></iframe>","title":"Nicolas Pinkowski of Nitricity on Lightning-Powered Fertilizer and the Decarbonized Future Of Food","description":"<p>50% of the global food supply relies on nitrogen fertilizer, which emits tons of greenhouse gasses. But startup Nitricity is making electrified climate-smart fertilizer by literally capturing lightning in reactors. Co-founder and CEO Nicolas Pinkowski joins the podcast to share the startup\u2019s remarkable origin story from a make-shift lab in a Stanford backyard, to a full-fledged company revolutionizing agriculture and the future of our food supply.</p><br><p>Hear how Nico went from engineer to entrepreneur, testing ideas on lemon trees and destroying a few toasters in the process, on Consensus in Conversation streaming now wherever you listen to podcasts.&nbsp;</p><br><p>Episode Highlights</p><ul><li>00:00 Nicolas Pinkowski destroys a toaster in the name of science</li><li>00:51 Conor Gaughan introduces Nico Pinkowski and Nitricity&nbsp;</li><li>03:49 Growing up, Stanford engineering, and Silicon Valley</li><li>13:00 Nitricity\u2019s origin, capturing lightning to decarbonize fertilizer</li><li>26:26 Pitching and scaling decarbonized nitrogen fertilizer</li><li>35:03 Working with farmers, potential impact, and future growth&nbsp;</li><li>44:06 What\u2019s next and where to learn more</li><li>45:33 End credits</li></ul><p><br></p><p>If you liked this episode, listen next to <a href=\"https://pod.link/1646449053/episode/4dd9d078f3f15be3a4e62153d982ec33\" rel=\"noopener noreferrer\" target=\"_blank\">Matt Rogers of Mill Industries on Food Waste, Impactful Product Design, and Innovation</a></p><br><p>More on Nitricity and Nicolas Pinkowski:</p><ul><li><a href=\"https://www.nitricity.co/\" rel=\"noopener noreferrer\" target=\"_blank\">nitricity.co</a></li><li><a href=\"https://www.linkedin.com/company/nitricity/\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/company/nitricity&nbsp;</a></li><li><a href=\"https://www.linkedin.com/in/nicolaspinkowski/\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/nicolaspinkowski&nbsp;</a></li><li><a href=\"https://ifdc.org/\" rel=\"noopener noreferrer\" target=\"_blank\">https://ifdc.org/</a> (the International Fertilizer Development Center)&nbsp;</li></ul><p><br></p><p>Connect with Conor Gaughan on <a href=\"https://www.linkedin.com/in/ckgone/\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/ckgone</a> and <a href=\"https://www.instagram.com/ckgone\" rel=\"noopener noreferrer\" target=\"_blank\">instagram.com/ckgone</a>&nbsp;</p><br><p>Have questions, or a great idea for a potential guest? Email us at CiC@consensus-digital.com</p><br><p>If you enjoyed this episode, please rate and review the show on Apple Podcasts and Spotify \u2013 it really makes a difference!&nbsp;</p><br><p>Consensus in Conversation is a podcast by Consensus Digital Media produced in association with Reasonable Volume.</p><br /><hr>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ec4f5183-64d4-483d-92e3-0c64e13b4272/1708121449393-e9c44bd9ff29077d79d8901a7064683c.jpeg"}