{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F054cd2c2-a1b5-4de9-90cf-9933bd68d9c8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"I Didn't Really Think about Pricing - with guest Pauliina Rasi\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/054cd2c2-a1b5-4de9-90cf-9933bd68d9c8\"></iframe>","title":"I Didn't Really Think about Pricing - with guest Pauliina Rasi","description":"Send us a text One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing. But most, way too many businesses leave it ...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0a806058-9f84-4d81-adb6-fe6252b8b7e9/10th6k8d2xoh8a7uotp6p9x3mjx5.jpg"}