{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F062843a7-c53f-4b4d-b332-bae55f01c487","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Neuroscience and Brand Positioning\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/062843a7-c53f-4b4d-b332-bae55f01c487\"></iframe>","title":"Neuroscience and Brand Positioning","description":"Experiences leave their mark on the brain\u2026 literally. Baroness Greenfield explains how brands and digital advertising can actually shape our brains and how food and drink businesses can influence their consumers. Conveying taste and smell to a 'screen generation' comes with obvious challenges, but companies can communicate their messages in various ways by 'synergising the senses.'","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c52b73f1-7d42-4c5c-be34-a4c888785fd6/artworks-000296416683-kddztu-t3000x3000.jpg"}