{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F06ac5c01-c06d-41e6-8192-df8da39dc035","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Vitasoy's Roberto Guidetti on creating brand equity\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/06ac5c01-c06d-41e6-8192-df8da39dc035\"></iframe>","title":"Vitasoy's Roberto Guidetti on creating brand equity","description":"Group chief executive officer of Vitasoy International Holdings, Roberto, has taken a local Hong Kong company 'beyond', by growing its market cap from 1.3 to 2 billion USD in last 3 years, via innovation and international expansion. Here he talks about how to create brand equity within business.\n\nArchive talk recorded at The Marketing Society London conference.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7a53eae5-1580-4ae9-abc4-f1100e47b586/artworks-000507683322-6m0sgx-t3000x3000.jpg"}