{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F06c9c4fb-3bc3-4f0b-8a95-7b7720f3e12d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Establishing a Brand and Reaching Your Target Audience with Megan Bennett\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/06c9c4fb-3bc3-4f0b-8a95-7b7720f3e12d\"></iframe>","title":"Establishing a Brand and Reaching Your Target Audience with Megan Bennett","description":"In this episode of Elite Achievement, Kristin welcomes public relations expert Megan Bennett. Megan Bennett is the CEO and President of Light Years Ahead, a full-service public relations and marketing firm specializing in beauty, health, parenting, and lifestyle products and services. \n\nMegan Bennett has been part of the Light Years Ahead team for over 18 years. Her expertise focuses on managing clients and exceeding their expectations on a daily basis. She has spearheaded and implemented countless successful PR campaigns on behalf of numerous brands and is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. In this episode, you can learn more about when and why you should consider hiring a PR firm for your business or company, what are the components of a successful PR campaign, how to be a successful client, how to build strong relationships, and much more.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/59d72920-875b-4b89-936d-25d60c0521be/lM55MhSSOxfcdIF5IzUxaH7R.jpg"}