{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F07bc370b-92a7-46e6-b49e-083893b48d12","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"EP108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer\u2019s Creative Team with Erin MacPherson\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/07bc370b-92a7-46e6-b49e-083893b48d12\"></iframe>","title":"EP108: Analyzing What Makes Content Go Viral in 2020 & Running DigitalMarketer\u2019s Creative Team with Erin MacPherson","description":"What makes an article go viral in 2020? In this episode, Director Of Content Development at DigitalMarketer Erin MacPherson explains the meeting she held with the DM team to analyze what making content go viral right now. Get Erin\u2019s take on how we\u2019re training our team to be better writers, what viral articles all have in common, and her leadership advice for new content directors, editors, and managers.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e14f1488-9560-4ad3-80df-e8e62448e19d/dm-pocast-tile-scalable.jpg"}