{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F07eb60a7-d08b-4e8b-bde0-76d4b98b555a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Establishing a Brand: The 8 Components You Need to Consider\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/07eb60a7-d08b-4e8b-bde0-76d4b98b555a\"></iframe>","title":"Establishing a Brand: The 8 Components You Need to Consider","description":"On this episode of Branded, hosts Larry Roberts and Sara Lohse discuss the 8 components of a brand and why they're important in developing your personal brand. Grab a pen and paper and go through a few simple exercises during this episode to help define your own brand and find greater clarity in what you do.We talk about:How you define your brand and what that meansDetermining your values and using them to guide your companyEstablishing a brand promiseYour brand identity and the different aspects of itMarket position and how you fit among your competitionYour messaging and how to develop your brand messageBrand experience and the ways that it is often out of our control","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/156f93ed-f5e3-410e-b6e3-6b8cf362be12/episodes-2.png"}