{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0833a938-e762-4675-962b-4307a7bcd5e1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Charles Nieves, VP Marketing of GameDay Vodka","description":"If you\u2019re not familiar with GameDay Vodka, that might be because you haven\u2019t attended a football game this year. GameDay has been EVERYWHERE this football season, building their fast growing brand by connecting with fans at the grass roots level through partnerships and smart use of intellectual property. We\u2019ll talk about what goes into launching a challenger brand into such a competitive category. \n\nBut that\u2019s not all. \n\nCharles is also one of the rarest of breeds in sports marketing: he\u2019s someone who successfully made the transition from selling sports partnerships to now sitting on the brand side and making decisions about where to invest in sports. That change in perspective has produced some useful observations about the sales process, many of which he shares here. \n\nAnd as if that wasn\u2019t enough, he\u2019s even got some tips on how to fully enjoy GameDay Vodka, so you\u2019ll want to be sure to listen all the way until the end.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/902f0f65-acdc-4ce6-9fa7-1db9f3d44cf1/artworks-utlyqyrgyuw2f6ve-tqlxsw-t3000x3000.jpg"}