{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F08a5e6a7-321c-41fe-bb4a-65c9e7dc45fb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Science of Ethical Persuasion: How Decisions Really Get Made with Patrick van der Burght","description":"In this episode of the BizBlend Podcast, host Sana sits down with persuasion expert Patrick van der Burght, a Cialdini Institute\u2013licensed trainer and one of the first certified coaches in ethical persuasion. Together, they explore the seven universal principles of persuasion\u2014reciprocity, liking, unity, social proof, authority, consistency, and scarcity\u2014and why they work across cultures and industries. Patrick also introduces the principle of contrast, a powerful amplifier that can transform how people perceive choices.\nThrough real-world stories, from scuba shops to McDonald\u2019s, Patrick reveals why persuasion is not manipulation when done ethically. Listeners will discover how small shifts in language, structure, and presentation can dramatically increase trust, clarity, and action in sales, leadership, parenting, and even everyday conversations.\nThis is a must-listen for entrepreneurs, founders, and professionals who want to cut through noise, build credibility, and communicate with impact.\nAbout the Guest\nPatrick van der Burght is a licensed trainer with the Cialdini Institute and a pioneer in ethical persuasion coaching. With decades of experience in sales, business consulting, and corporate training, he teaches leaders and organizations how to apply persuasion science to build trust and improve decision-making without manipulation. Patrick is the founder of ethicalpersuasion.com.au, where he shares free tools, training, and programs to help professionals unlock the power of ethical influence.\nKey Takeaways\n\n\nPersuasion is not manipulation when grounded in ethics, clarity, and trust-building.\n\n\nThe seven universal principles of persuasion (reciprocity, liking, unity, social proof, authority, consistency, scarcity) apply in every culture and business setting.\n\n\nContrast can change how people perceive value, effort, or cost\u2014making decisions easier and more favorable.\n\n\nSocial proof is more than testimonials\u2014simple cues like \u201cmost popular\u201d can increase sales across categories.\n\n\nAuthority grows not by bragging, but through credibility, transparency, and small self-disclosures.\n\n\nUsing precise details and numbers increases believability more than rounded figures.\n\n\nScarcity (fear of missing out) often motivates action faster than highlighting benefits alone.\n\n\nThese principles work everywhere\u2014from sales calls to parenting, job interviews, negotiations, and daily communication.\n\n\nConnect with the Guest\nWebsite: ethicalpersuasion.com.auLinkedIn: Patrick van der Burght (searchable profile)Free eBook + 7-Day Influence Challenge available on his site\n\nWant to be a guest on BizBlend? DM on PM \u2013 Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\n\nDisclaimer\nThis video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\n\nAbout Healthy Mind By Avik\u2122\ufe0f\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it has grown into a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, the network shares powerful podcasts and conversations around:\n\n\nMental Health & Emotional Well-being\n\n\nMindfulness & Spiritual Growth\n\n\nHolistic Healing & Conscious Living\n\n\nTrauma Recovery & Self-Empowerment\n\n\nWith 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.\n\ud83d\udc49 Subscribe and be part of this healing journey.\nContact\ud83d\udce7 Email: join@healthymindbyavik.com | podcast@healthymindbyavik.com\ud83c\udf10 Web","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}