{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F08ea1601-90f5-4363-83a6-b5828e872fa6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Building a Business From What You Know\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/08ea1601-90f5-4363-83a6-b5828e872fa6\"></iframe>","title":"Building a Business From What You Know","description":"Makeda Boehm interviews Audrey \"The Tech Diva\" Wiggins, founder of All Together Marketing, about how she built a 30-year marketing career from skills she naturally developed doing church publicity and fashion show programs, eventually turning those side activities into a full-time business. They discuss how podcasts function as marketing tools rather than direct revenue sources, the importance of aligning podcast branding with business branding, and what defines a brand beyond just logos and graphics.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/451cf045-075e-413d-86ab-cc06e84073a6/Seed-Society-Season-2-Podcast-Cover-1-copy.jpg"}