{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0976332b-dbcb-477e-8f69-7c5bc9e6e442","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0976332b-dbcb-477e-8f69-7c5bc9e6e442\"></iframe>","title":"#263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty","description":"\"https://beyonde.co/ (Beyonde)\" is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts.\r\n\nThis episode features the latest customer strategy and inspiring loyalty propositions that the Beyonde team are exploring.\r\n\nListen to hear Managing Director https://www.linkedin.com/in/simonrowles/ (Simon Rowles) talks about data \u2013 no longer as \u201cthe new oil\u201d but as an even more powerful and profitable asset now that it is becoming increasingly share-able even despite our increasingly restrictive privacy laws worldwide.\r\n\nWe also hear some incredible statistics around a way to drive customer or employee loyalty using the power of fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.\r\n\nShow Notes:\r\n\n\n https://www.linkedin.com/in/simonrowles/ (Simon Rowles - Managing Director, Beyonde)\r\n\n https://beyonde.co/ (Beyonde)\r\n\n  Favourite program : Commonwealth Bank of Australia \u2013 Yello : https://www.commbank.com.au/latest/recognition.html (https://www.commbank.com.au/latest/recognition.html)\r\n\n  https://www.mi-3.com.au/13-10-2021/were-just-getting-started-says-x15-chief-commbank-plots-massive-walled-garden-loyalty (Yello is a loyalty program) (\u201cThe end game \u2013 you framed it as a loyalty platform \u2013 is exactly that,\u201d said Norton-Smith).  \r\n\n  https://dgwbirch.substack.com/p/data-is-not-the-new-oil (Data is the new \"nuclear waste\" from David Birch)\r\n\n  https://ixup.com/usecases/comarketing/ (Cross Company Customer Data Sharing from Ixup) \r\n\n  https://www.westpac.com.au/corporate-banking/corporate-institutional/datax/ (Banks launching data sharing services)  \r\n\n  Points pooling with https://www.swapi.global/  (Swapi) and https://www.bakkt.com/ (Bakkt) \r\n\n  https://www.upstreet.co/ (Fractional shares as loyalty rewards with Upstreet )\r\n\n  https://www.betacarbon.com/ (Fractional Carbon Credits as loyalty rewards with BetaCarbon )\r\n\n  https://www.getrntr.com/ (Renting instead of buying at an apparel retailer with RNTR )\r\n\n  https://www.reflaunt.com/ (A secondary market for fashion with Reflaunt )\r\n\n  https://www.cogo.co/ (Carbon Tracking in bank apps with Cogo )\r\n\n  https://blockv.io/blog/case-study-ben-amp-jerrys-birthday-hunt-d56yb (NFTs before they were NFTs \u2013 Ben and Jerrys and BlockV)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7827d93c-76b9-4654-967d-2eda1fa02347/2953009-1660654508625-b21620f819442.jpg"}