{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F097b4757-1d8c-421a-9ff3-277467d105a4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"EP115: How To Create Consistently Incredible Content with Shondell Varcianna Founder and CEO of Varci Media\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/097b4757-1d8c-421a-9ff3-277467d105a4\"></iframe>","title":"EP115: How To Create Consistently Incredible Content with Shondell Varcianna Founder and CEO of Varci Media","description":"Want to create high-quality content for your customers, but don\u2019t know where to start? In this episode, Shondell Varcianna Founder and CEO of Varci Media gives us her secrets to creating consistently incredible content. She explains the importance of segmenting your target audience before creating content, how to figure out what content to create, and why you don\u2019t need to focus on the future of content\u2014you just need to keep focusing on your customer.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0b152816-351a-4341-b31c-64ff6cbc4ca8/dm-pocast-tile-scalable.jpg"}