{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F09a77d6d-d95a-45ac-8aae-5b4b9965becf","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Business Behind The Content\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/09a77d6d-d95a-45ac-8aae-5b4b9965becf\"></iframe>","title":"The Business Behind The Content","description":"Most creators think their content is their most valuable asset. But content is only the beginning.\n\nThe real value may be in the intellectual property being created around that content: the brand, the catalog, the formats, the products, the licensing rights, and the opportunities to adapt or repurpose what you\u2019ve already built.\n\nIn Episode 202 of Legit Podcast Pro, entertainment and media attorney Gordon Firemark explains why creators should start thinking beyond individual episodes, videos, and posts\u2014and begin managing their intellectual property as a business portfolio.\n\nYou\u2019ll learn:\n\nWhy content and intellectual property aren\u2019t exactly the same thing\nHow copyrights and trademarks protect different creator-business assets\nWhere licensing opportunities may be hiding in your existing catalog\nHow derivative works can extend the value of an original idea\nWhy ownership, documentation, and contracts matter before an opportunity appears\nHow to begin identifying the assets your creator business already owns\n\nA large content library can look impressive. But if you don\u2019t know what you own, what\u2019s protected, or what you have the right to license, its business value may be far more limited than you think.\n\nI\u2019m developing the Creator Business Protection Blueprint\u2014a practical framework to help creator-business owners identify what\u2019s protected, what\u2019s vulnerable, and what needs attention next.\n\nJoin the early-access list:\n\nhttps://gordonfiremark.com/blueprint\n\nABOUT THIS VIDEO\n\nLegit Podcast Pro helps podcasters, YouTubers, media companies, and creator-led businesses build, protect, and monetize their content, brands, intellectual property, and audiences. Gordon Firemark is an entertainment and media attorney known as The Podcast Lawyer\u2122.\n\nCONNECT WITH GORDON FIREMARK\n\nWebsite: https://gordonfiremark.com\nLinkedIn: https://linkedin.com/in/gfiremark\nInstagram: https://instagram.com/gordonfiremark\nLegal templates for podcasters: https://podcastlawforms.com\nEasy Legal for Podcasters: https://easylegalforpodcasters.com\n\nDISCLAIMER\n\nThis presentation provides general educational information and is not legal advice. Viewing or listening does not create an attorney-client relationship. Laws and circumstances vary, so consult a qualified attorney about your particular situation.\n\n#CreatorBusiness #IntellectualProperty #ContentCreators #PodcastBusiness #LegitPodcastPro","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/332bc976-b15d-434e-af81-63e632a90d3f/Ep202-CoverArt-3000x3000-1.jpg"}