{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0a185124-19cd-466b-b823-90505dcd087e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#27. Offering Goodness, Truth + Beauty | Sofiya Deva, This Same Sky","description":"Sofiya Deva didn\u2019t waver from her commitment to launch a new business, This Same Sky, even in the face of a pandemic. She was unwilling to turn away from any of her \u2018loves\u2019 \u2013 of beauty, for supporting multi-generational artisans, ethical and sustainable fashion and her self-described geeky love of strategy and business. I believe Jim Collins would give her an A+ in building a business with a clear Core Ideology (Vision, Purpose, Values). \r\n \r\n\u201cWe have a twofold purpose: On one hand, supporting the artisans and preserving their traditions. On the other hand, we\u2019re trying to inspire a more intentional lifestyle for our consumers\u2026that is more fulfilling and authentic.\u201d - Sofiya Deva,\r\nFounder and CEO of This Same Sky\r\nIntegrating your passions, strengths, and purpose\r\nNot only did Sofiya Deva launch her brand, This Same Sky, in the middle of the pandemic, but she managed to masterfully integrate her loves and strengths. The company focuses on artisan-centered rotating collections of personal and home accessories, but it\u2019s also a social enterprise that earns these multicultural artists an exceptional livelihood. Her purpose is to preserve traditional arts and crafts and remind us that we can\u2019t forget the irrefutable value art can bring into our lives, - even in an era where minimalism is gaining traction.One of the other passions the brand draws from? Poetry. The inspiration for the company name comes from a book of poetry of the same name. Everyone under \u201cthis same sky\u201d lends to the sense of solidarity, that we\u2019re all in this together. Profiling different artistic lifestyle pieces, it celebrates the distinctiveness of cultural differences while affirming a sense of unity.\r\nWhen less is more, choose intentionally\r\n[17:47] \u201cMy subtle critique to sustainability in the present moment is we have a lot of emphasis on minimalism, and less clutter, which is great, but\u2026I think if we just negate and eliminate, without tapping into a greater sense of who we are, a greater sense of where we come from, it's incomplete for me.\u201d As consumers, we\u2019re always voting with our dollars one way or the other. We understand not amassing possessions just to have them. But let\u2019s also choose wisely, bringing things with beauty and life into our home.\r\nThe changing landscape of fashion\r\n[25:51] \u201c[The fashion industry] is in need of reform. But the great thing is that consumers are demanding that reform, so I think the brands that are going to deliver that reform have a competitive advantage in terms of being more desirable by consumers.\u201d[27:59] \u201cBeing born in the middle of a pandemic, it's forced us to be even scrappier than we would have ordinarily been, and very adaptable and very agile - and to really think through, how can we create? How can we create a diverse and flexible business model?...We leaned into collaboration and how to create win-win scenarios.\u201d\r\nBalance passion and self-care\r\n[34:03] \u201cAs an entrepreneur, you have to take burnout very seriously. You have to recognize that you're not immune to burnout; you don't have infinite energy and resources. I've had some really good coaches who have helped me recognize that, actually, my energy is a really valuable resource in this project, and I need to guard it.\u201dAs Sofiya says, it\u2019s important to engage intentionally and assess priorities so you\u2019re able to follow through.Connect with Sofiya:LinkedIn: https://bit.ly/3p5B36MSocial handle: @thissameskyTwitter - https://bit.ly/393avxoOther mentionsThis Same Sky by Naomi Shihab Nye - https://amzn.to/2MgrAe0Guide to Reading Poetry - https://bit.ly/2Mc4G7IVickery Trading - https://vickerytrading.org/Forbes article on Corporate Gifting: https://bit.ly/2Y1CkQhSudara - https://www.sudara.org/Olivela - https://www.olivela.com/Wolf and Badger - https://www.wolfandbadger.com/us/\r\nGuide to Owning Your Value - https://bit.ly/3sJajLn","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6de8808d-4650-45f4-9294-104afce5f4ce/b8yBEC4rCeQhzuvgh0bYUUt_.jpg"}