{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0aadecac-6c3c-4e9f-a81b-e628e9e1d7fd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Wax Lyrical | Doc Martens, Avon, cannabis, Mothercare and Gamble Aware\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0aadecac-6c3c-4e9f-a81b-e628e9e1d7fd\"></iframe>","title":"Wax Lyrical | Doc Martens, Avon, cannabis, Mothercare and Gamble Aware","description":"Wax Lyrical is the new advertising podcast, brought to you in partnership with The Marketing Society, in which the team at creative media agency Wax/On discuss the big marketing issues of the month. \n\nIn this first episode Mark Runacus, Paul Jacobs and Ben Hooper talk about, among other things:\n\n- The sustainability of the new engagement-focused ad strategy from Doc Martens;\n- Avon\u2019s move to turn their 5m+ sales reps into micro influencers \u2013 an inspired move or a misguided mistake?\n-  Baked beans and cannabis: Why is Heinz losing so much money and what\u2019s the buzz around Spike Jonze\u2019s new short film calling for the legislation of marijuana?\n-  And the latest campaigns from Mothercare and Gamble Aware which come under the creative spotlight. \n\nhttps://www.drmartens.com/uk/en_gb/\nhttps://en.wikipedia.org/wiki/Avon_Products\nhttps://www.marketingweek.com/2019/02/26/mark-ritson-kraft-heinz-57-varieties-trouble/\n \n++++++++++++++++++++++++++++++++++++++\n \nMedMen - The new normal https://youtu.be/g74sc4O8vqg\nMothercare https://www.mothercare.com/blog/news-and-events/body-proud-mums.html\nGamble Aware - Bet regret https://youtu.be/WboqWEcQv_g\nhttps://about.gambleaware.org/news/\n----------\nLearn more about the team at Wax/On and their work here https://www.wearewaxon.com/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8e9579be-1fdb-4f00-89e9-5020a8aea22f/artworks-000507041034-zoqdm7-t3000x3000.jpg"}