{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0af8d453-5380-41b1-9108-2d5fda0f89e3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Greg Hylton, Indianapolis Colts VP of Premium Seating: Selling Sports in a Post-Corona World\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0af8d453-5380-41b1-9108-2d5fda0f89e3\"></iframe>","title":"Greg Hylton, Indianapolis Colts VP of Premium Seating: Selling Sports in a Post-Corona World","description":"Hey everybody, I\u2019m Brian Clapp VP of Content and Engaged Learning at <a href=\"http://workinsports.com\">WorkInSports.com</a> and this is the Work In Sports podcast\u2026As promised we\u2019re going to continue adding an extra podcast a week as we deal with social isolation and distancing. Our Friday podcasts will aim to inform and educate you specifically on how our current situation is affecting the future of the industry or techniques and strategies you can utilize right now in this unique time.<a href=\"https://www.workinsports.com/blog/wp-content/uploads/2018/07/wisIPOD.png\"></a>I don\u2019t know about you but time seems to be drifting into itself right now, I don\u2019t know what day it is since they all seem the same. But, I am marking time personally based on podcast publish dates and I remember our last three Fridays pretty clearly -- The first Friday episode was an interview with Kenneth Shropshire CEO of the Global Sports Institute - he had deep insight into what this pandemic will mean for the sports industry moving forward.\u00a0Last Friday we discussed ways to maximize your networking during this time ...and today, I have another special guest,<a href=\"https://www.linkedin.com/in/greg-hylton-11ba09b/\"> Greg Hylton VP of Premium Seating for the Indianapolis Colts.</a>Couple of major reasons I wanted to have Greg on.1: The NFL season is still in play, which means Greg is living a new reality right now and he can explain it.2: He can also explain what is going on inside of the teams and leagues that aren\u2019t playing right now and what their strategies may be moving forward when we get back to work.3: I believe revenue-generating roles will be in high demand once normalcy returns, and that all of you should strongly consider sales training courses right now\u2026 and Greg teaches a sales training course with our friends at Sports Management Worldwide.So without further ado, let\u2019s get to Greg..here he is Indianapolis Colts VP of Premium Seating, Greg Hylton...Questions for Greg Hylton, Indianapolis Colts VP of Premium Seating1: Wednesday, March 11 the NBA suspended their season, and since that time most other leagues have followed suit, it would take us too long to name all the events or seasons that have been affected.Your league, the NFL, hasn\u2019t had to suspend the season as of yet \u2013 what has the last 2-3 weeks been like for you personally and professionally?2: This time of year, with free agency and the draft coming up there is a natural excitement that I\u2019m sure would play a role in your ability to sell the upcoming season \u2013 in a normal year Phillip Rivers signing would be something you\u2019d market and get behind \u2013 has the approach changed this off-season?3: While there is minimal disruption to the revenue streams of the NFL as of yet, put yourself in the shoes of the VP of Premium Seating for the Pacers, or the Cleveland Indians\u2026 what would you imagine their situation is like right now?4: When we get back to sports, if you were in one of the leagues that had to cancel their season, and lost a lot of revenue \u2013 what would be your strategy and approach?5: Prior to joining the Colts 28 years ago, you worked for the Indianapolis Ice of the International Hockey League \u2013 I\u2019m guessing that the NBA, NHL and other major leagues will survive this epidemic -- but what about the minor leagues, independent leagues, emerging sports \u2013 do you think they can rebound from the loss of revenue?6: I\u2019m old enough to remember sports after 9/11 \u2013 there was a feeling in the initial aftermath that nothing will be the same, we won\u2019t be safe at games, fans won\u2019t come back etc, etc. but we got back to reality, sports continued to thrive \u2013 people came to the games.Do you see a steady return to normalcy once the worst of this has passed \u2013 or do you think it\u2019ll take some convincing to get fans back to the stadium?6: What can teams do to ease any concerns and make it really worthwhile to attend games in person?7: I\u2019ve been being asked all week by people who have lost their job or be...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7dcf6336-529b-43db-9c70-2d9314c65ddb/wispod-cover.png"}