{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0b78f8ba-b5fe-428f-a4b0-73319059236a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Secrets to YouTube Success With Sean and Benji","description":"Sean and Benji are full time YouTubers with over twenty years of experience in video and online marketing. Their YYT channel is called Video Influencers and they have 400,000 subscribers, as well as a book called YouTube Secrets. With lots of experience in the industry, this podcast episode is filled to the brim with incredible advice for businesses looking to up their game on YouTube. We cover using YouTube as a search engine, how the algorithm works, getting personal with video and how to get started on the platform.\r\n\r\nKey Takeaways Covered in the Podcast\r\n\r\n- YouTube is an incredible ROI on your time and investment, however, when it comes to video it\u2019s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible. \r\n- Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you\u2019re setting up.\r\n- If you want to have incredible guests on your show, get started right now. Relationships are built over years so there is no time like the present. \r\n- A great way to get lots of interviews is to go to industry events and shoot interviews between sessions.\r\n- When your using YouTube you\u2019re building a relationship, so it\u2019s important to be consistent. The more you seem people, the more consistent your connection is, the better your relationship is likely to be. \r\n- To help you keep up consistency within your channel, embrace batching and create a framework you\u2019ll work to. This could include your intro, outro and the way each episode runs. \r\n- Information alone is not enough, you need to create connections by being yourself. Think about the emotions you want people to have when they\u2019re watching your videos. \r\n- Consider YouTube as a search engine. Someone is searching something every single second on YouTube, so if you can be the person that adds value to someone else\u2019s search then game over. \r\n\r\nFor full show notes and links visit: https://teresaheathwareing.com/48","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}