{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0b983ae1-f77c-4de7-9f0b-49df04dbd4cc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 122: AI? No one will come and save you. With Mitch Joel.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0b983ae1-f77c-4de7-9f0b-49df04dbd4cc\"></iframe>","title":"SBP 122: AI? No one will come and save you. With Mitch Joel.","description":"<p>In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel, a renowned entrepreneur and marketing expert. </p><p>They explore Mitch&#39;s diverse career journey, the evolution of marketing and agency relationships, and the impact of AI on the industry. The discussion emphasizes the importance of custodianship in brand management and the shift from speed to momentum in marketing strategies. </p><p>Mitch shares insights on the changing landscape of performance marketing and the necessity for marketers to take ownership of their roles in a rapidly evolving environment. This is an episode you dont want to miss!</p><p>Enjoy the show!</p><p><br></p><p>Our Guest</p><p>Mitch Joel </p><p>Entrepreneur, Investor, Speaker</p><p>Co-Founder of ThinkersOne - bite sized thought leadership from the best thinkers in the world</p><p>Former President of Twist Image Digital Marketing Agency that sold to WPP</p><p>Named to Thinkers50 Radar List</p><p>Author of Six Pixels of Separation &amp; CTRL ALT Delete</p><p>https://www.linkedin.com/in/mitchjoel/</p><p>https://www.mitchjoel.com/</p><p><br></p><p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p>https://www.sleepingbarber.ca</p><p><br></p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p><br></p><p>Timestamps:</p><p>00:00 - Introduction </p><p>01:25 - Mitch Joel&#39;s Career Journey</p><p>12:54 - The Evolution of Marketing and Agencies</p><p>17:09 - The Agency-Brand Relationship in the AI Era</p><p>26:20 - The Shift Towards In-House Marketing</p><p>33:09 - The One-to-X Marketing Model</p><p>38:11 - The Shift from Performance to Brand Storytelling</p><p>41:16 - The Role of Custodianship in Marketing</p><p>44:59 - Navigating Brand Evolution and Change</p><p>49:54 - Emotional Engagement in Marketing</p><p>54:39 - Speed vs. Momentum in Leading Change</p><p>01:00:31 - Personal Agency in the Age of AI</p><p>01:03:05 - Post-Pod with V &amp; Marc</p><p><br></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3042e806-b48b-41c6-a836-b3949c1771c4/21697713-1747878943779-ab073600e45af.jpg"}