{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0c417ac1-8884-41a9-bfbd-02a4efbd4308","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Should You Offer a Money Back Guarantee?","description":"To the uninitiated, money-back guarantees can feel a bit like those scenes in cartoons when someone puts a freshly baked pie on an open windowsill. Someone is bound to come along and grab a slice \u2013 it\u2019s just too tempting.\n\nBut in all our years of running our membership site and helping others run their own, we\u2019ve learned that money-back guarantees are not an easy option for people to exploit. In fact, they can be an essential part of persuading people to join who end up becoming long-term members.\n\nIn this episode of the podcast, I do a bit of money-back myth-busting and explain the ins and outs of why you should embrace offering a money-back guarantee (with a few caveats\u2026) \n\nEssential Learning Points:\n\n*What money-back guarantees are and why they are actually an important part of your marketing\n*Answering some of the most frequently asked questions about money-back guarantees\n*The fatal flaw in one of the most common objections to money-back guarantees","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f0ba8a7d-ff75-4ff2-87c9-c7f394216a43/mg-podcast-artwork-new.jpg"}