{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0cee27d5-4403-4995-870d-4d286ab366ab","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How to have a successful launch using the foundations of marketing with Emily Hirsh","description":"Today\u2019s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO and founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can\u2019t do it all so it\u2019s ok to ask for help!\r\n\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\u00b7 Always focus on the value you deliver \u2013 if you are delivering a really great service, people will talk about it and organically grow your business.\r\n\u00b7 Make it a priority to give attention to the service you are delivering.\r\n\u00b7 True marketing comes from refinement, optimising and learning.\r\n\u00b7 The foundations of marketing - messaging, strategy and overall offer.\r\n\u00b7 The core of your marketing is messaging \u2013 your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.\r\n\u00b7 Then you need to look at how you communicate your offer and what you sell.\r\n\u00b7 You can\u2019t build anything on a bad foundation!\r\n\u00b7 In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.\r\n\u00b7 You need to grow your email list prior to launching who are interested and trust you.\r\n\u00b7 If you are just getting started \u2013 understand your ideal customer and create value-adding content.\r\n\u00b7 The success of your launch is in what happens before and after your launch.\r\n\u00b7 People don\u2019t buy on their first contact with you! You have to build their trust.\r\n\u00b7 It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.\r\n\u00b7 Try and do something every single month to grow your warm audience list.\r\n\u00b7 Be realistic with your goals \u2013 we are all at different stages in our businesses.\r\n\u00b7 You have to build it up slowly \u2013 it doesn\u2019t happen overnight.\r\n\u00b7 Success is created from the foundations.\r\n\u00b7 We need to make sure our content is entertaining to our target audience.\r\n\u00b7 It\u2019s not enough to just have an image with some copy for an ad anymore \u2013 there needs to be something more interactive, engaging and creative.\r\n\u00b7 Content is driving everything \u2013 it\u2019s how we get attention on everything we do!\r\n\u00b7 You have to stand out with your content.\r\n\u00b7 Create a way for people to gain trust and connection from you and your brand.\r\n\u00b7 Offer a higher level of connection through dms, chat boxes, QandAs, lives.\r\n\u00b7 You can\u2019t have a perfect balance all the time \u2013 but you can create your definition of this.\r\n\u00b7 You can only do as much as your season of life allows! It won\u2019t be forever.\r\n\u00b7 People may not actually be \u201cdoing it all\u201d \u2013 they probably have help!\r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\nHaving a successful launch is down to what happens before and after the actual launch. You can\u2019t just decide to launch in 3 weeks\u2019 time and expect it to be an instant success.\r\n\r\nHIGHLIGHTS YOU SIMPLY CAN\u2019T MISS\r\n\u00b7 Emily\u2019s journey so far and how she got to where she is now!\r\n\u00b7 How to have a successful launch\r\n\u00b7 What if you don\u2019t have a huge audience or team?\r\n\u00b7 What is working right now when it comes to content\r\n\u00b7 Work/life balance","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}