{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0d8aec89-c3d9-4480-ada7-f95f205ebade","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 095: AI-Powered Synthetic Market Research. With Peter Weinberg.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0d8aec89-c3d9-4480-ada7-f95f205ebade\"></iframe>","title":"SBP 095: AI-Powered Synthetic Market Research. With Peter Weinberg.","description":"<p>Welcome to another episode of the Sleeping Barber Podcast! \nJoin Marc and Vassilis as they dive into the fascinating world of marketing strategy and innovation with a special guest, Peter Weinberg. AI is the biggest topic of the past two years. When you combine that with the science behind evidence-based marketing principles and the discipline of Market Research you get Evidenza. \n\nOur Guest:\nPeter Weinberg\nCo-Founder, Evidenza\nhttps://www.linkedin.com/in/weinbergpeter/\n\nEnjoy the show!\nFollow our updates here: https://www.linkedin.com/company/sleeping-barber/\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060 https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\n\nTimeStamps\n0:56 - Introduction to Peter Weinberg\n1:59 - What is synthetic research? \n3:45 - Three phases of Peter\u2019s career\n7:03 - Leading on cutting edge thinking &amp; technology\n9:30 - 5/95 Rule \n10:50 - Segmenting the market for AI-based research\n13:04 - Thinking about Category Entry Points for Evidenza\n15:38 - How to create synthetic personas\n17:58 - A word from our sponsor - Quatical\n19:19 - The speed and flexibility advantage of Synthetic-research\n22:00 - Augmenting traditional market research\n23:35 - Building CFO ready marketing strategy\n25:48 - Using AI to solve TAM, SAM and SOM\n27:23 - Correcting for hallucinations \n30:24 - Error in AI v. traditional surveys \n32:01 - Improving accuracy of synthetic research\n33:51 - The opportunity and limitations of synthetic research\n35:42 - Product Market Fit for Evidenza\n37:38 - AI can be used for much more than copywriting\n39:03 - How a background in marketing influences business operations\n43:29 - Most growth comes from new customers\n45:25 - Opportunity to financialize marketing plans\n46:57 - Why marketers need to learn financial language\n47:58 - Learn more about Evidenza \n48:37 - Post pod with V and Marc</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/58963a4f-624d-407c-989a-46bbacef8450/21697713-1730313538779-fcc700bfddd0b.jpg"}