{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0f28f334-b92b-4c43-889c-3e2b10c3f5d9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#103: Movies, Music and Sport - Passion Points to Drive Loyalty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0f28f334-b92b-4c43-889c-3e2b10c3f5d9\"></iframe>","title":"#103: Movies, Music and Sport - Passion Points to Drive Loyalty","description":"Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members. \r\n\nIn this episode, I summarise my previous interview with film partnerships expert https://www.linkedin.com/in/tomsuggbrandculture/ (Tom Sugg), who explains how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) Brand Culture \r\n\n2) Tom Sugg \r\n\n3) https://podcasts.apple.com/ie/podcast/20-leveraging-customer-passions-for-your-loyalty-programme/id1477471222?i=1000464075455 (Let's Talk Loyalty #20 - )Leveraging Customer Passions to Drive Loyalty","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/fe4b32e7-d640-4594-9c71-312eec15dc2d/2953009-1620098706309-0ad650cbf9759.jpg"}