{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0f80a76c-2232-440d-9b14-4f2ed5b5f596","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SPB 104: Marketing Resolutions for 2025. With Prof. Byron Sharp.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/0f80a76c-2232-440d-9b14-4f2ed5b5f596\"></iframe>","title":"SPB 104: Marketing Resolutions for 2025. With Prof. Byron Sharp.","description":"<p>In this episode of the Sleeping Barber Podcast, Professor Byron Sharp discusses key marketing resolutions for 2025, emphasizing the importance of understanding consumer behaviour, the limitations of loyalty programs, and the need for evidence-based marketing practices. He shares insights from his extensive research at the Ehrenberg-Bass Institute, challenging conventional marketing wisdom and advocating for a more scientific approach to marketing strategy.</p>\n<p>We hope you enjoy listening to this episode!</p>\n<p><br /></p>\n<p>Our Guest:</p>\n<p>Prof. Bryon Sharp: https://www.linkedin.com/in/professorbyronsharp/ </p>\n<p>Professor of Marketing Science &amp; Director of the Ehrenberg-Bass Institute the world's largest centre for marketing research</p>\n<p>Author of </p>\n<ul>\n <li>How Brands Grow I &amp; II</li>\n <li>Textbook Marketing: Theory, Evidence &amp; Practice</li>\n  <li>90+ Journal articles</li>\n</ul>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060Follow Our Updates:</p>\n<p>Timestamps:</p>\n<p>00:00 Introduction to Marketing Resolutions</p>\n<p>02:53 Byron Sharp's Journey in Marketing Science</p>\n<p>05:57 The Punk Rock Nature of Marketing Science</p>\n<p>08:48 Consumer Behavior: The Weirdness of the Market</p>\n<p>11:53 Rethinking Brand Loyalty and Customer Acquisition</p>\n<p>15:10 The Importance of Mental Availability</p>\n<p>18:00 Segmentation Strategies in Marketing</p>\n<p>20:47 Assessing Metrics for Performance Tracking</p>\n<p>38:42 Reassessing Metrics for Performance Measurement</p>\n<p>41:25 Understanding Mental vs. Physical Availability</p>\n<p>45:21 The Importance of Distinctive Brand Assets</p>\n<p>47:12 Rethinking the Consumer Purchase Funnel</p>\n<p>51:39 How Brands Go Live: A New Approach</p>\n<p>56:54 Post-Pod with V&amp; Marc Key Takeaways</p>\n<p><br /></p>\n<p><br /></p>\n<p><br /></p>\n<p><br /></p>\n<p><br /></p>\n<p><br /></p>\n<p><br /></p>\n<p><br /></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d9c64dc8-37ca-42d9-8790-5056ef39a3aa/21697713-1736780131060-c1d77aacd8609.jpg"}