{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F0ff1290f-538e-412c-91c1-a6f71ae4929e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Baby bags and branding with Alf the Label","description":"Like many expectant mums, Sophie Doyle was struggling to find the perfect nappy bag. Rather than settle, Sophie took the matter into her own hands by sketching her vision of the ultimate nappy bag and having it made in Bali. \r\nIt wasn\u2019t long before her friends wanted that same stylish and versatile nappy bag. \r\nAnd so, in 2016, Alf The Label was born.\r\nWhat started out as a hobby with an initial run of 50 bags has quickly scaled into a million dollar business with a customer base that stretches across the globe.\r\nSophie shares with us her start up story, the challenges of running a business from Western Australia, managing a serious health issue as well her advice on the importance of branding.\r\nLet me introduce you to my friend Sophie from https://www.alfthelabel.com.au/ (Alf The Label).\r\n###\r\nStay social and connect with OAK Magazine on https://www.facebook.com/oakmagazineau (Facebook) and https://www.instagram.com/oakmagazineau (Instagram).\r\nFor more inspiring stories, visit https://www.oakmagazine.com.au/ (OAK Magazine website).\r\nHosted by Kimberley Furness, Founder + Editor, OAK Magazine.\r\n\r\n\r\nThis podcast uses the following third-party services for analysis: \r\n\r\nChartable - https://chartable.com/privacy\n\n--- \n\nSend in a voice message: https://anchor.fm/afriendofmine/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5cbc3d81-2061-4aa4-883e-bb3333b6c8e8/59af1743ca33bef3.png"}