{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F105f8837-b152-488e-973f-bac3b049ae48","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay","description":"Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK. \r\n\nWith a laser focus on customer retention and loyalty, the \"Very Me Rewards\" programme was launched in 2018, leveraging a portfolio of partnerships and personalised rewards, including almost 30 million rewards redeemed in just two short years. \r\n\nCamilo Courtenay talks us through their award-winning customer loyalty proposition, as well as their recent gifting strategy which leverages customer feedback to build emotional loyalty with customers and their family and friends - even if they are not on the Vodafone network themselves. \r\n\nEnjoy this episode and insights on \"Very Me Rewards\" to learn how to build loyalty in the ultra-competitive utilities sector in the UK. \r\n\n\r\n\r\n\nShow Notes: \r\n\n1) https://www.linkedin.com/in/camilocourtenay/ (Camilo Courtenay) - Loyalty Product Manager (VeryMe Rewards @ Vodafone)\r\n\n2) https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/Vodafone_VeryMe_Rewards?icmp=uk~1_consumer~topnav~2_why_vodafone~3_more_to_love~1_veryme_rewardsandlinkpos=topnav~1~2~3~1 (Very Me Rewards) - Vodafone UK's Loyalty Programme","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0fe25c72-7ae7-4d19-b4da-e58240e53a5f/2953009-1601361725720-5988770421547.jpg"}