{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F107a4da4-53be-48cd-9486-8cb64eca0b21","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Disrupters in Accounting with Emma Crawford-Falekaono","description":"Episode 95. In today's interview, \"Disrupters in Accounting with Emma Crawford-Falekaono\" \r\n\r\nEmma is the Head of EMEA at Ignition. She has over 15 years\u2019 experience in Commercial, Accounting, Finance and Business Strategy environments across NZ, AU, US and UK. She started her career with a global accounting firm before taking time out to deploy with the British Military. Emma has spent the last decade on senior leadership teams of successful technology businesses including Xero, Tradify and Ignition. She founded Bastion Consulting Services in 2018, delivering consultative services to a range of international clients. She is passionate about seeing firms succeed with a focus on operational excellence, technology, team culture and delivery of strategic priorities. \r\n\r\nKey takeaways from this episode include:\r\n\r\n\u273f how the accountancy profession has changed in recent years\r\n\r\n\u273f the argument for why accounting is an industry and not a profession\r\n\r\n\u273f why now is an exciting time for the accounting world and how firms use technology\r\n\r\n\u273f what has accelerated the adoption of technology in accounting practices\r\n\r\n\u273f who is responsible for driving change and tech adoption in accountancy firms\r\n\r\n\u273f the factors increasing the expectations of accounting firm clients\r\n\r\n\u273f how younger talent and new entrants to accounting are disrupting the profession\r\n\r\n\u273f what is driving the increased mergers and acquisition activity in accounting and fintech\r\n\r\n\u273f why a 'best in class' approach to fintech will win over 'one box, one stop shop in accounting\r\n\r\n\u273f the rise of MandA activity in accounting for both solo-owned firm and bigger ones\r\n\r\n\u273f behind the scenes insight into the rebrand from Practice Ignition to Ignition\r\n\r\n\u273f whether relationships in accounting can be automated or must remain personal\r\n\r\n\u273f how technology can make enhance client experience for accountants and CPAs\r\n\r\n\u273f women in accounting and fintech - the key issues and opportunities\r\n\r\n\u273f the reason why women tend to occupy the lower kudos, lower paid roles in accounting firms\r\n\r\n\u273f celebrating the Women in Accounting Awards and the stories behind nominations\r\n\r\n\u273f what is coming up for Ignition in coming months with events, content and campaigns\r\n\r\n\u273f what accounting practitioners might ask themselves to prompt a conversation with Ignition\r\n\r\n\u273f why accounting and fintech is at a tipping point with growth and improvement \r\n\r\nWhen not at work, Emma enjoys playing and watching rugby with her husband, baby son and dog. \r\n\r\nhttps://www.linkedin.com/in/emma-cf/\r\n\r\nhttps://twitter.com/emscrawfs\r\n\r\nNOTE TO LISTENERS:\r\n\r\nThe Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.\r\n\r\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.\r\n\r\nEvery Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. \r\n\r\nEvery Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.\r\n\r\nFinally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.\r\n\r\nMartin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5f0939fc-0fb4-4656-a5c3-d099e0be8bf5/ADxvnk5BfAG0lg0n2z8tUcMZ.jpg"}