{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F10a49343-c7b4-452d-a9b2-8d438419d8ea","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"113. The Comfort Crisis: Embrace Discomfort to Live Your Best Life with Michael Easter of Men\u2019s Health & Outside Magazine","description":"Has staying in your comfort zone made you stagnant? We\u2019re living in a very developed world that has granted us comforts our ancestors likely couldn\u2019t even imagine. But this has somehow impacted our health and our ability to grow. Today\u2019s episode is going to be very different from my usual, but I guarantee the message will resonate with a lot of B2B founders. Michael Easter, author of The Comfort Crisis, comes in to talk about what\u2019s really causing the physical and mental health issues we\u2019re seeing become more prevalent, despite modern science.\u00a0 Michael gives us the blueprint for leveraging the power of discomfort so that we can tap into our evolutionary instincts and our need to be challenged. Doing this will allow us to dramatically improve our health and happiness. For the startup founders there who\u2019ve been neglecting their health and have been feeling stuck, don\u2019t miss this episode. We\u2019ll talk about: Michael\u2019s inspiration for writing the book [02:08] When is too much comfort bad? [06:59] How to push ourselves out of our comfort zone [09:15] Sheltering our kids is us failing them [15:09] Experiencing difficult helps us be more grateful [17:01] Finding the happy medium [21:29] Why fad diets don\u2019t really work [27:17] We are most likely overeating, without knowing about it [32:08] How to optimize our fitness [35:22] The benefit of rucking [38:30] Do you need to go to the gym? [40:13] One thing that Michael highly recommends [43:31] \u00a0 Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self by Michael Easter (https://www.amazon.com/Comfort-Crisis-Embrace-Discomfort-Reclaim/dp/0593138767) Michael Easter Website (https://eastermichael.com/) \u00a0 About Our Guest: Michael Easter is a leading voice on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. He travels the globe to embed himself with brilliant but often overlooked scientists, thinkers, and people living at the extremes and shares the best of his findings and experiences in books, articles, and other media. Michael\u2019s investigations have taken him into ancient monasteries in Bhutan, US Special Forces training grounds, high-tech genetic labs in Iceland, Fortune-500 boardrooms, the world\u2019s most remote wilderness areas, and more. He is the author of The Comfort Crisis. You can also find his writing in Men\u2019s Health, Outside, Men\u2019s Journal, Cosmopolitan, Vice, Esquire, Scientific American, Women\u2019s Health, and more. He also shares his thoughts on a Medium feed. \u00a0 If you liked this episode, please don\u2019t forget to tune in, subscribe, and share this podcast.\u00a0 Connect with B2B Founder:\u00a0 Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/ \u00a0","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}