{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F10e4e6b4-d944-4ab1-ab9c-17e65318f6bf","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Importance Of Simplicity In Web Marketing With Alex Counsell ","description":"Understanding and delivering successful Web Marketing has become increasingly important in business. To find out more about how businesses are extending their leadership in this area, I sat down with Alex Counsell, the Web Marketing Manager at Le Cordon Bleu. Alex is an advertising and marketing professional with over 20 years experience in agencies and big-brand corporate marketing teams. After a career in London, he moved to Australia and has since helped some of Australia's biggest brands optimise their digital sales & marketing strategies including \u00a0SeaLink Travel Group, Le Cordon Bleu and Bunnings. In today's episode of Be The Drop, Alex discusses how digital advertising has evolved and the critical importance of integrating your advertising messages into your organic content. Alex also shares a truckload of valuable advice and tips on how to be successful in marketing. --- Want more? Join\u00a0our FREE Facebook Group\u00a0where we\u00a0provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US\u00a0podcast@narrativemarketing.com.au","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eaef94b1-e970-4ecc-920e-c1ce48a05796/1f7838-bethedropnewthumbnailaug2019_250.jpg"}