{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F10ff4fd9-8b03-4e0d-aef3-2d4261629e7c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"95: Account Based Marketing and Sales Marketing Alignment with Latane Conant CMO at 6sense\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/10ff4fd9-8b03-4e0d-aef3-2d4261629e7c\"></iframe>","title":"95: Account Based Marketing and Sales Marketing Alignment with Latane Conant CMO at 6sense","description":"Latane is a former sales leader turned marketer and now the CMO at 6sense. We talk about marketing sales alignment, and how to do account-based marketing the right way.\r\n\r\nCalling BS on ABM and what it\u2019s about\r\nBeing aware of buying patterns\r\nOverlap of marketing and sales to drive revenue\r\nEvolution of the SDR role\r\nUsing real time data for competitive analysis \r\nMaking sales and marketing cohesive and enjoyable","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b42a07c2-c873-4582-b3e0-445a1b067e1b/01d9f116-da97-4924-8d97-f1775ef17be3.jpg"}