{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F116d798d-d71b-4768-abfe-2186c8f8e109","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Should Podcasting Pay Its Own Way?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/116d798d-d71b-4768-abfe-2186c8f8e109\"></iframe>","title":"Should Podcasting Pay Its Own Way?","description":"Time, money, resource... podcasting is a serious investment. But why is it framed that way? People really do quit podcasting because of minimal returns. Today, I ask why podcasting is so different to any other hobby, why we expect so much from it, and what we as an industry can do about it.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/806347b7-ff79-41ee-8bad-620f728d49e3/yxox08otuhyrotirqoluibvk.jpg"}