{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F11bbfc21-ada4-4f08-b852-ec06b3975a50","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why 280 Twitter characters won't help keep marketing simple - MAF143\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/11bbfc21-ada4-4f08-b852-ec06b3975a50\"></iframe>","title":"Why 280 Twitter characters won't help keep marketing simple - MAF143","description":"This week it's just me and the mic.\r\n\r\nAnd I'm going to talk about keeping things simple.\r\n\r\nTwitter has just announced a trial to increase the size of a tweet from 140 to 280 characters. The world's already flooded with complexity, bureaucracy, management speak mumbo jumbo and gobbledegook. Do we really need a social media famed for its brevity and simplicity to suddenly offer us the ability to be more complex?","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/83c5ca32-b3e3-4aa0-8d55-ffc6d196ce85/maf.png"}