{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F11e0132a-d3d6-4ac3-9710-73faeca9444b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#013 What does a strategic conversation look like?","description":"Do you wish your team members were having more strategic conversations with your key accounts? Do you have a clear understanding of what strategy is? Does your team have a clear understanding of what strategy is?\n\nIt\u2019s fair to say that the S word \u2013 strategy \u2013 gets bandied around a lot in business - we even talk about it as one of our guiding pillars for success in KAM.\n\nAnd with words that get so heavily used, it\u2019s common for the waters to get muddied and the definition to become overcomplicated, leading to overthinking activities and behaviours.\n\nIn this episode I take a look at the topic of strategy, with brand strategist Shelley R\u00f6stlund. \n\nShelley has strategic conversations on a daily basis with her clients, so I was keen to hear her thoughts and dig deep on this topic.\n\nStrategy is such an important component to understanding our customers, it\u2019s so important that, as KAM Pros, we are able to get a firm grip on the strategic skillset, empowering us to truly Become the expert in the customer\u2019s world.\n\n- - -\n\n\ud835\udde6\ud835\udddb\ud835\uddd8\ud835\udddf\ud835\udddf\ud835\uddd8\ud835\uddec \ud835\udde5\ud835\udde2\u0308\ud835\udde6\ud835\udde7\ud835\udddf\ud835\udde8\ud835\udde1\ud835\uddd7 \ud835\uddd5\ud835\udddc\ud835\udde2:\n\nShelley is a Brand Strategist at harbour32.com who teaches subject matter experts to clarify their brand purpose and value by leveraging a blend of brand archetypes, belief systems, customer insights & core product refining. \n\nHaving had delivered 150+ one-to-one strategic sessions with SME's across more than 30 different industries in the private, public and third sectors \u2013 she is well-versed on holding strategic conversations to cut to the chase and articulate intent and value.\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\n\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n \n\n=========","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}