{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F12363161-9a60-4175-8a46-0fcdca0acac2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"40. Competitive Analysis: The Foundation to Accelerate Revenue Growth\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/12363161-9a60-4175-8a46-0fcdca0acac2\"></iframe>","title":"40. Competitive Analysis: The Foundation to Accelerate Revenue Growth","description":"On this episode, we welcome Brandon Mateika, the Founder and CEO of Sales and Marketing Inc. a growth agency dedicated to taking the confusion out of sales and marketing.\u00a0 This is Brandon\u2019s second visit to the show. In episode 2, Brandon and I discussed the importance and the foundational need of product/market fit. If you haven\u2019t listened to it yet, do yourself a favor and go back and listen.\u00a0 It is still one of our most referred to episodes.\u00a0\u00a0 Today, Brandon and I go deep on the what, why and how of competitive analysis.\u00a0 This is a must listen if your business growth is stalled or you are in the early stage of starting your business.\u00a0 Brandon shares in detail how to perform your own analysis and the eye-opening results you will experience.\u00a0\u00a0 Key #LessonsInGrowth:  Competitive analysis will drive your messaging, positioning and in many cases your offerings. Identifies the 13 key variables you need to measure against customer importance and competitive strength and how to use this as a differentiator How this 3-4 hour time investment can get your business unstuck and positioned for high growth.  Website: \u00a0https://www.salesandmarketingus.com/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}