{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F140441f6-e79e-4d5a-929d-88fd01bce925","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"What to Track Instead of Instagram Likes to Get Sales with Jessica Howard\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/140441f6-e79e-4d5a-929d-88fd01bce925\"></iframe>","title":"What to Track Instead of Instagram Likes to Get Sales with Jessica Howard","description":"Send us a text If you\u2019ve ever found yourself obsessing over likes, email open rates, or traffic numbers\u2014this episode is your permission slip to stop.  Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business. From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check t...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9d7d6fba-224a-4362-b01f-96783c4e8a1a/pod-cover.png"}