{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F14843fb3-6be8-4293-aa4d-a4b5c2709b0f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"275 - Busting the Most Common Membership Marketing Myths\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/14843fb3-6be8-4293-aa4d-a4b5c2709b0f\"></iframe>","title":"275 - Busting the Most Common Membership Marketing Myths","description":"Do you know the difference between good marketing advice and bad marketing advice?\n\nThe marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and \u201cshortcuts\u201d that could lead to slower audience growth or even a damaged reputation.\n\nI find it so infuriating that people are being pressured and pushed around by membership marketing myths that they believe are the industry standard. In this episode, I get on my soapbox to bust the most common marketing myths and help steer you away from the nonsense.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}