{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F17543cc6-644b-4edc-afd9-666884a784ce","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"117. \u201cThe Juice\u201d on the Value of Content for B2B and their Zero to Ten Journey","description":"By now everyone knows how crucial content marketing is. Effective content marketing connects your business to the right customers and amplifies your brand message. But while B2C brands are nailing it, B2B businesses are having a much harder time finding and distributing their content.\u00a0 Today we have Jonathan Gandolf, Co-Founder and CEO of The Juice, sharing with us his unexpected journey from craft beer to content marketing and how he envisions the future of B2B marketing.\u00a0 Find out the most common problems marketers have, how content marketing has evolved over the years, and what you can do to make your vision a reality.\u00a0 \u00a0 We\u2019ll talk about: Introduction [00:00] Jonathan\u2019s career background [02:18] Getting involved with High Alpha [04:12] How Jonathan\u2019s craft brewery cut through the noise [05:19] Who High Alpha is and what they do [08:23] The problem with B2B content distribution [13:35] The vision for The Juice [16:09] Becoming the co-founder of The Juice [12:53] The value of surveying over 100 marketers [18:07] The growth of content marketing due to a pandemic [22:38] Being the B2B content hub [24:35] What Jonathan would have done differently [26:40] What\u2019s next for The Juice [28:00] \u00a0The one thing that Jonathan recommends [30:34] \u00a0 Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) The Juice website (https://www.thejuicehq.com/) Talk to Your Persona: Here\u2019s How We Talked to 100 Marketers in 100 Days (https://www.thejuicehq.com/blog/talk-to-your-persona-heres-how-we-talked-to-100-marketers-in-100-days) \u00a0 About Our Guest: Jonathan Gandolf is the co-founder and CEO of B2B content hub The Juice. He started his career in digital marketing with Salesforce ExactTarget Marketing Cloud where he spent years gaining insights and experience in content marketing, relationship marketing, and product management.\u00a0 After leaving tech and 4 years of pursuing his craft brewery dreams, he found himself getting drawn back into the biz, surrounded by like-minded colleagues and an idea he pursued relentlessly.\u00a0 Within a year of conceptualizing, The Juice was born and Gandolf has been busy growing his B2B content hub while also prospecting for new businesses with VC company High Alpha.\u00a0 If you liked this episode, please don\u2019t forget to tune in, subscribe, and share this podcast.\u00a0 Connect with Jonathan Gandolf: LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ Twitter: https://twitter.com/JDGandolf \u00a0 Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}